MARKETING/DIGITAL PRODUCTION ASSISTANT in Rocky Mount, North Carolina at Opportunities Industrialization Center, Incorporated

POSITION PURPOSE

The Marketing / Digital Production Assistant provides day-to-day coordination and production support for OIC, Inc. marketing initiatives. Working under the direction of marketing leadership, this role helps keep campaigns, digital content, website updates, CRM records, creative requests, and cross-department projects organized, accurate, and on schedule. The position is execution-focused and supports established marketing plans rather than owning organizational marketing strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Promote and represent the mission, vision, values, programs, and services of OIC, Inc.
• Coordinate assigned marketing campaigns from approved plans by maintaining timelines, task lists, content calendars, approvals, assets, and follow-up items.
• Prepare, format, proofread, and publish marketing content for social media, email, newsletters, web pages, print materials, presentations, and other approved channels.
• Complete routine website and content management system updates, including posting approved copy, images, links, events, and program information; identify outdated or inaccurate content for correction.
• Maintain accurate contact, campaign, and engagement data in the customer relationship management (CRM) system and related marketing platforms; support list management, data cleanup, and basic reporting.
• Use approved AI-enabled tools and digital software to support drafting, content adaptation, research, scheduling, production, and workflow efficiency while following organizational review, privacy, and brand standards.
• Create and update marketing materials using tools such as Canva, Adobe Creative Suite, Microsoft 365, or similar platforms, using established templates and brand guidelines.
• Schedule and participate in meetings with departments and project teams to gather information, clarify deliverables, document decisions, and communicate next steps.
• Build effective working relationships across departments to obtain timely content, approvals, photos, program updates, and other materials needed to complete assignments.
• Support event promotion and logistics, including invitations, registration materials, signage, vendor coordination, on-site materials, and post-event follow-up.
• Monitor campaign activity using available platform data and prepare recurring summaries of results; flag trends, errors, delays, or items requiring leadership review.
• Organize shared files, creative assets, production requests, campaign documentation, and marketing calendars so information is current, accessible, and well structured.
• Manage multiple assignments in a changing environment, independently organize work within established priorities, and seek clarification when decisions or approvals are needed.
• Perform other related duties as assigned.

QUALIFICATIONS

Associate's degree in Marketing, Communications, Digital Media, Business, or a related field required. Bachelor's degree in a related field preferred.

Minimum of two years of related experience in marketing support, campaign coordination, digital content, communications, or a comparable role required. Hands-on experience with CRM systems, website or content management updates, digital marketing software, and AI-enabled productivity or content tools required. Experience supporting multi-channel campaigns and working with cross-functional teams preferred.

KNOWLEDGE, SKILLS & ABILITIES:

Working Environment

No hazardous or significantly unpleasant conditions. The noise level in the work environment is usually moderate. (Such as in a typical office.)

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit for periods of three or more hours; use hands and fingers; reach with hands and arms; and talk and hear. The employee must be able to lift and/or move up to 20 pounds. Good vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Direct Reports

NONE