Digital Marketing Manager in San Antonio, Texas at Morgans Wonderland Management Company

Position Summary

We are seeking a strategic, mission-driven, and highly creative Digital Marketing Manager to elevate our digital presence, build community engagement, and amplify our impact. In this role, you will own the end-to-end strategy, budget, and execution of all digital marketing channels — including organic storytelling, paid advocacy campaigns, website experiences, and donor-centric content marketing. As a manager, you will directly oversee one Digital Media Coordinator, guiding their daily execution while translating our mission into high-performing digital campaigns that drive awareness, engagement, and sales. The ideal candidate blends creative storytelling with deep analytical skills and has experience inspiring people to take action for a cause

Responsibilities:

Digital Campaign & Strategy Ownership

• Envision, plan, and deploy integrated multi-channel digital marketing roadmaps (Paid Search, Social, Programmatic Display, CTV, and Audio) that align with brand goals.
• Collaborate and communicate regularly with entity partners to share direction, gather input, share results and best practices for optimum engagement and reach.
• Manage digital campaign budgets and develop campaigns and content within the agreed budget.

Digital Content & Brand Management

• Oversee the social media content calendar and website experiences to maintain voice consistency, visual excellence, and modern UX standards.

Creative Design

• Directly create or partner with a graphic designer to develop high-performing, award-worthy content and posts.
• Identify news and storytelling opportunities, write content, and capture or source photography/videography to support the story.
• Attend and promote events as necessary.

Paid Media Optimization

• Manage campaign through setup, launch and tracking including audience targeting, bid adjustments, and budget reconciliation across platforms such as Google Ads and major Demand-Side Platforms (DSPs).

Analytics & Data Reporting

• Track, test (A/B testing), and evaluate campaign KPIs using tools like Google Analytics to present actionable performance reports to leadership.
• Track and report spend plus ROI, CPA, CPC on digital campaigns.
• Ensure vendors receive accurate data from entities to support proper reporting.

SEO & Lead Generation

• Implement search engine optimization (SEO) best practices and optimize landing page funnels to maximize organic web traffic and lead capture.

Cross-Functional Leadership

• Partner with internal and external copywriters, designers, and web developers to guide asset production from concept to completion.
• Manage vendor relationships.
• Provide reporting on campaign results for participating entities.

People Leadership

• Direct, mentor, and review the daily output of a Digital Marketing Coordinator, ensuring clear workflows and career development.

Qualifications:

• Bachelor’s degree required, preferably in Marketing, Communication, Business, or a closely related field.
• 5+ years of hands-on experience managing multi-platform digital marketing or digital media campaigns, with 1+ years of informal mentoring or direct management experience.
• Proven operational experience with Google Ads, Meta Business Manager, enterprise DSPs, and CMS solutions such as WordPress.
• Working knowledge of social media platforms and analytics with Facebook, Instagram, YouTube, TikTock, LinkedIn, and others as needed.
• Deep understanding of digital web analytics, tracking tags, and attribution modeling to measure true ROI.
• Working knowledge of HTML, CSS, and basic technical SEO barriers.
• Familiarity with creative tools such as Adobe Creative Suite, Canva, or other design tools and video/photo conceptualization.
• Highly organized multi-tasker comfortable using collaborative platforms like Monday.com, Trello, or Asana.
• Excellent organizational, communication, and time-management skills.
• Strong attention to detail and the ability to manage multiple priorities.
• Positive attitude, dependable work ethic, and willingness to take initiative.
• Ability to lift and move equipment up to 30 pounds.

Preferred Experience

• 2–4 years of management experience.
• Experience deploying automation workflows or using AI-driven bidding/creative testing solutions.
• Experience in B2B and B2C segment marketing.

Working Conditions:

The working conditions described herein are representative of those an employee encounters while performing the essential functions of the position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.

• Work is performed in a fast-paced office environment.
• Visual acuity is required for reading computer screens and/or documents and making changes as necessary/required.
• Job requires accuracy and attention to detail, organizational, and time management skills, while maintaining high levels of initiative.
• Occasional stooping and bending with regular lifting of up to 20 pounds is required.
• Ability to stand for long periods of time, as well as be able to use keyboards, telephone keypads, and writing utensils.
• Use best practices and demonstrates up-to-date knowledge and skills in technology.
• Will require TX DL as the role with flex and work at different entities when required.

Total Rewards Summary:

• Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs. Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life.
• Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions.
• Time-off and leave benefits - 3 Weeks of PTO accrual with up to 40 hours can be rolled over to the next calendar year. 11 holidays per year & paid parental leave.
• Discounts for employees - Complimentary Family & Friends Season Passes. Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals.
• Life Insurance & AD&D - $50K Basic Life/AD&D insurance policy at no cost to you.
• Disability Insurance - Short-term & Long-term disability coverage is available
• Onsite Communicare - Our Communicare partnership offers a $0 copay waiver, priority scheduling/appointments, prescription discounts and home/work delivery. $0 Copay for Telehealth Nurseline available (24/7).

Morgan’s is an equal opportunity employer. All qualified employees and applicants will receive consideration for employment without regard to race, color, religion, sex, age, pregnancy, marital status, national origin, citizenship status, disability, military status, sexual orientation, genetic predisposition or carrier status or any other legally protected characteristic.