Director, eCommerce Sales & Marketing at Abbyson Home – Calabasas, California

Position: Director, eCommerce Sales & Marketing

Location: Calabasas, CA – Hybrid

FLSA Classification: Exempt, Full-Time

Required Travel: N/A

Description

Abbyson Home is looking for a dynamic individual to join as the Director, eCommerce Sales & Marketing to lead our growing Business Development Team! The role will develop, maximize and lead Abbyson’s ecommerce brand strategies to the next level. The DESM shall lead the development of eCommerce business, managing Account Managers, Supply Chain integration, and drive sales strategies to exceed monthly Sales Goals and enhance all consumer touch points. Partnering with Finance and Operations to improve margins without compromising our consumers’ experience.

The DESM further identifies digital marketing strategies and develops brand awareness to exceed the eCommerce Departmental goals. As Director, eCommerce Sales & Marketing, you shall create and develop Abbyson’s ecommerce online strategy to enhance shopper experience and drive our business forward.

Reporting Structure

The Director, eCommerce Sales & Marketing will work cross-functionally with Supply Chain Operations, and directly with Sales Operations & Account Management, under the guidance of Executive Leadership. As Director, eCommerce Sales & Marketing, you will provide leadership and vision to both drive the business forward and provide an exceptional brand experience to our consumers.

Core Responsibilities

• Strategic Ecommerce Planning and Execution

• Sales Growth, both organically and through new channels

• Implement Content Strategy and Development

• Innovation in Technology and Promote User Experience

• Competitive Trend Analysis

• Cross-Functional Communication and Collaboration

• Positive Leadership and Team Member Development

• Ensures data integrity and accuracy; develop and maintain key inventory reports

• Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to Department Goals

• Manage inventory flow for eCommerce, DTC and marketplace sales channels to maximize profit

• Serve as primary analytics support for eCommerce Operations

• Provide reports and insights to SVP of Sales to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data

Essential Functions

• Strategically analyzes and applies digital consumer data to initiate ecommerce growth opportunities.

• Implements digital marketing tactics to support ecommerce channel sales and margin goals.

• Track, forecast and translate reports to measure ROI.

• Drive ecommerce channel goals by developing and updating brand strategic plans for websites (Brand priorities, industry trends, and customer insight).

• Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.

• Develop monthly ecommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into ecommerce performance.

• Partner with leadership in Customer Experience and Sales Operations to drive performance and customer satisfaction throughout the sales cycle.

• Manage ecommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.

• Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels and ecommerce.

• Manage and drive improvements to ecommerce P&L, including revenue, margin and expense improvement.

• Manage and communicate cross channel marketing and promotional plans and work closely with Executive Leadership to execute strategies in all .com platforms.

Professional Development/Team Building

• Foster a positive work environment.

• Develops and manages the Sales Team to be customer-focused, innovative, fast and team-oriented by providing day-to-day leadership and management to grow the business.

Required Qualifications

• BA in business, marketing or related field required; MBA/MFA highly preferred.

• Successful experience in both B2B as well as B2C ecommerce sales

• Successful eCommerce experience/digital marketing.

• Minimum 5 years of people management experience.

• Proven experience interacting with and selling to key ecommerce stakeholders/buyers.

• Proven experience analyzing and applying online consumer data.

• Success managing a team in a fast paced and ever-changing environment. Must be fluid and capable of pivoting strategy to align with changing business needs.

• Successful track record in a high sales growth mode with a consumer goods brand.

• Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.

• Hands-On approach to workflow.

• Possess strong presentation, listening, verbal and written communication skills.

• Demonstrated strong ability to lead and participate effectively in cross-functional teams.

• Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.

• Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Abbyson Home provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Abbyson Home complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.