Communications & Digital Content Specialist in Dumfries, Virginia at Alternative Paths Training School

Do you want a rewarding career working with students with special needs? Do you have the integrity, initiative, and dedication to provide the skills and opportunities to challenging students? If yes, then APTS® would like the opportunity to speak with you.

Alternative Paths Training School (APTS®) vision is that everyone who comes our way in need of intervention, whether academically, behaviorally, emotionally, or otherwise, be able to successfully reintegrate into mainstream society, and perform to their highest potential.

APTS® is searching for a Communications & Digital Content Specialist.

• Responsible for oversight of the APTS brand, marketing, communications, research, planning, content creation, data collection, and working collaboratively with Department Directors, Board Members, etc. regarding the relationship cultivation of stakeholders or parties relevant to APTS and APTS Outreach LLC. and to ensure that all content and communications appropriately represent APTS.
• Develop and implement an approved organizational communications strategy focusing on internal and external communication.
• Work with APTS Directors to identify specific needs and target goals when creating annual marketing and communications development and strategic plans
• Establish marketing and communications goals with the Assistant Director of Quality Assurance & MTSS for inclusion in the APTS Strategic Plan and identify and track Key Performance Indicators (KPIs) for inclusion in the Annual Quality Assurance Report
• Support updating appropriate APTS outlets (via website, social media, etc.) regarding emergency situations (weather, early/late dismissal, or arrival, etc.)
• Will serve as a point of contact for APTS contracted website development agencies for the development, design, and management of approved content for the APTS website and APTS Outreach LLC website.
• Oversee and establish APTS’, and its subsidiaries’, social media presence and following, including blogs, Twitter, Facebook, Instagram, email listserv, etc., and work closely with the Director of Risk Management & IT, where required, to respond appropriately to feedback, maintain privacy regulations, and maintain a professional public relations presence.
• Manage the creation, design, printing, and consistency across all marketing collateral and materials (ex: newsletters, letterhead, business cards, brochures, flyers, posters, pamphlets, note cards, invitations, certificates, PowerPoint presentations, banners, signs, etc.) and collaborate with recruiters and other identified team members as needed.
• Help develop and maintain an approved marketing/communications and social media content calendar including marketing initiatives, fundraising initiatives, special events, APTS-recognized holidays, departmental support needs, newsletters, and reports, etc.
• Support the development, management, and execution of all aspects of approved marketing campaigns and digital communications, including but not limited to fundraising needs, special events, internal communications, etc.
• Work closely with related team members to support the planning and implementation of APTS marketing and fundraising events
• Participate in a variety of APTS committees (internal & external) to keep informed about school and APTS Outreach LLC activities and provide marketing and communication expertise to the committees
• Create compelling marketing content and APTS impact stories to assist in soliciting donations from individual or business donors in the community
• Help develop and maintain relationships with all relevant parties for the purposes of marketing strategy, including but not limited to current parents, former parents, former students, current and past donors, potential donors, potential and current staff, volunteers, vendors, and media outlets, as necessary.
• Work closely with APTS and APTS Outreach LLC administration to conduct advocacy outreach with government officials, or community leaders to market and increase awareness of organizational causes, activities, or needs.
• Responsible for writing and distributing Press Releases to all sources of media as needed (radio, television, print, online and social media).
• Creatively advocate for APTS and its story to advance outreach efforts locally, nationally, and internationally to raise awareness of the mission and critical work and create leads for contributions.
• Help identify, select, and implement adequate tools for soliciting, receiving, and tracking online traffic and inquiries, and communicating by providing approved responses to inquiries.
• Other marketing and development responsibilities as assigned by the Assistant Director of Quality Assurance and MTSS, the Director of Risk Management and IT, and/or CEO.

• Bachelor’s degree in marketing, communications, journalism, graphic design, public relations, or related fields required.
• Must be able to drive/hold a valid driver’s license and be willing to travel, maintaining a flexible work schedule that occasionally includes evenings and weekends.
• 2-3 years of professional experience in marketing/communications preferred.
• Experience with a non-profit organization preferred.

APTS® prides itself in providing the best work environment for our staff members and we offer the following benefits:

• Competitive Salary
• PTO (Paid Time Off)
• Medical (Health, Individual & Dependent coverage), Dental, Vision
• Basic and Optional Life Insurance for Employee, Spouse and/or Dependents
• 401k Plan: Company matches half of your contribution, up to 4% of your salary
• Professional Development Reimbursement up to $2,500 per school year for approved programs (CEU hours)
• Mileage reimbursement
• Gym Membership Reimbursement
• Training and development opportunities