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Principal Product Manager, Accessibility at Siteimprove – Minneapolis, Minnesota

Siteimprove
Minneapolis, Minnesota, 55401, United States
Posted on
Updated on
Recently UpdatedSalary:$115772 - $144715Job Function:Marketing

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About This Position

Principal Product Manager, Accessibility

Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board-level priority globally (e.g., WCAG-aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement.
We’re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high-impact problem space end-to-end and raising the bar on product craft across the team.
  • You’ll be the DRI across our accessibility domain (examples):
  • Remediation workflows & automation (turning issues into fixes, at scale)
  • AI-assisted accessibility (trusted guidance + safe automation)
  • Document accessibility (PDF and beyond)
  • Governance & reporting (policy, standards, audit readiness)
You won’t just “run a roadmap.” You’ll find the right customer problems, align stakeholders, and drive measurable outcomes.
What you will be doing
Lead product strategy & outcomes
  • Own the product strategy for your domain: vision → bets → roadmap → results.
  • Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).
  • Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage.
Practice world-class product discovery
  • Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).
  • Use qualitative + quantitative insights to identify the highest-leverage problems.
  • Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.
Deliver with excellence (with engineering + design)
  • Partner tightly with Design and Engineering in a true “trio” model.
  • Break big bets into shippable increments; deliver value continuously.
  • Ensure solutions are usable, accessible, secure, and enterprise-ready.
Drive cross-functional alignment
  • Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.
  • Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging.
  • Influence executive and stakeholder decisions with data, clarity, and strong product judgment.
Raise the bar for the org
  • Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making.
  • Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).
What we will require of you
  • 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.
  • Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.
  • Demonstrated success leading complex cross-functional initiatives with engineering and design.
  • Excellent written + verbal communication; you write docs people actually read.
  • Comfort with you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.
  • High ownership mindset: you act like a GM for your domain.
  • Remote or Hybrid – EU, UK, Canada, or United States
What we will love about you
  • Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.
  • Experience building workflow products (triage → assign → fix → verify), and/or automation/AI-assisted systems.
  • Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains).
  • Experience influencing packaging/pricing or multi-product suites.
  • Familiarity with regulated enterprise customers and security/compliance constraints.
In addition, we hope you will appreciate:
  • Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
  • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
**Additional Compensation: Eligible for yearly bonus subject to the terms of the applicable bonus plan.
Base pay will depend on the position, individual qualifications, market, and other operational business needs.

$115,772 - $144,715 a year

Job Location

Minneapolis, Minnesota, 55401, United States

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