Marketing Specialist, New Logo Acquisition in Canada Creek, Nova Scotia at Jobgether
NewJob Function: Marketing
Jobgether
Canada Creek, Nova Scotia, B0P 1V0, Canada
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Job Description
Marketing Specialist, New Logo Acquisition
Accountabilities:
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Specialist, New Logo Acquisition in Canada.
This role sits within a high-performing demand generation team focused on driving new customer acquisition and accelerating qualified pipeline growth across a specialized SaaS ecosystem serving the green industry. You will be responsible for executing and optimizing multi-channel campaigns that convert prospects into high-intent leads, with a strong emphasis on email marketing, webinars, and targeted outreach initiatives. The environment is fast-paced, collaborative, and highly experimental, encouraging continuous testing and data-driven optimization. You will work closely with stakeholders across digital marketing, content, events, and partnerships to deliver integrated acquisition programs. This is a hands-on role where execution quality and attention to detail directly influence pipeline performance. It is an opportunity to make a measurable impact in a growth-oriented organization that values ownership, speed, and learning.
- Design, build, test, and optimize targeted email marketing campaigns focused on new logo acquisition, leveraging segmentation, personalization, and A/B or multivariate testing across subject lines, CTAs, creative, and timing to improve engagement and conversion performance.
- Support direct mail and gifting programs that enhance prospect outreach and nurture strategies, ensuring alignment with broader demand generation initiatives and campaign objectives.
- Plan and execute webinars in collaboration with internal stakeholders, managing end-to-end processes including registration flows, promotional campaigns, and post-event follow-up sequences to generate pipeline.
- Partner with marketing operations to maintain campaign structure and governance, including workflow management, naming conventions, and template standardization to ensure scalability and consistency.
- Collaborate with events and partnerships teams to support field marketing initiatives through pre-event promotion, live engagement communications, account targeting, and post-event lead nurturing.
- Create and distribute acquisition-focused email content such as newsletters and campaign roundups designed to engage prospects and drive conversion.
- Publish and maintain landing pages and event pages that support demand generation efforts, ensuring strong UX and optimized lead capture performance.
- Monitor campaign performance metrics (open rates, CTR, conversion rates, form fills, meeting bookings), document insights, and continuously refine testing strategies to improve outcomes.
- 2–4 years of marketing experience, ideally within B2B SaaS or demand generation environments focused on pipeline and new customer acquisition.
- Strong hands-on experience in email marketing, including segmentation, campaign execution, A/B testing, and performance optimization based on data insights.
- Excellent copywriting skills with the ability to produce clear, persuasive, and conversion-oriented content for emails, landing pages, and prospect communications.
- Experience using marketing automation and CRM platforms such as HubSpot and Salesforce, as well as webinar tools such as Zoom.
- Strong organizational and project management abilities, with the capacity to manage multiple campaigns, deadlines, and testing roadmaps simultaneously.
- Collaborative mindset with strong communication skills and experience working cross-functionally with demand generation, digital marketing, content, events, and partnerships teams.
- Ability to quickly learn and adapt to niche industries such as landscaping, arboriculture, and field-service operations.
- Competitive compensation package with a Canada-based salary range of CAD 75,000 – 90,000.
- Comprehensive benefits coverage including drug, dental, and mental health support through employer-funded health plans.
- Retirement savings support with RRSP matching contributions.
- Unlimited paid time off, paid holidays, and a company-wide winter break for rest and recovery.
- Flexible remote-first work environment promoting autonomy and work-life balance.
- Career development support including training resources, learning opportunities, and growth conversations.
- Additional benefits such as health spending accounts, disability and life insurance coverage, and wellness-focused support.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location
Canada Creek, Nova Scotia, B0P 1V0, Canada
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