Global Marketing Brand & Content Manager in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Global Marketing Brand & Content Manager based in Canada.

This is a strategic 18-month contract role focused on shaping a strong, differentiated global brand presence.
You will lead brand communications, content strategy, social storytelling, and executive communications across multiple markets.
The role combines high-level strategic thinking with hands-on editorial leadership and cross-functional collaboration.
You’ll translate business priorities into compelling narratives that strengthen market relevance and customer engagement.
You’ll also guide agencies, freelancers, and AI-enabled workflows while maintaining high standards for accuracy and originality.
Success will be measured through stronger brand authority, audience engagement, content performance, and pipeline influence.
This is an opportunity to make a visible impact in a fast-moving, global technology environment.

• Lead the global brand narrative and storytelling strategy, translating business priorities into clear, compelling external messaging.
• Maintain a consistent brand voice, tone, positioning, and messaging across content, PR, social, and executive communications.
• Identify opportunities to strengthen thought leadership, category relevance, market authority, and customer education.
• Own the editorial strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars, guides, playbooks, and other high-impact content.
• Develop strategic briefs, editorial angles, and creative direction for agencies, freelancers, and internal contributors.
• Oversee the development and quality of hero content while ensuring it supports both brand-building and demand-generation objectives.
• Review externally facing and product-related content for accuracy, clarity, credibility, audience relevance, and strategic alignment.
• Partner with Product Marketing to validate product positioning, claims, launch messaging, and customer-facing narratives.
• Lead global social strategy, including executive social and employee advocacy initiatives, while using performance insights to improve audience engagement.
• Manage agencies, freelancers, and AI-enabled workflows by setting priorities, providing feedback, and maintaining clear quality standards.
• Determine which activities are best handled by internal teams, external partners, AI workflows, or the role owner, ensuring efficient use of resources.
• Collaborate with Product Marketing, Demand Generation, Design, Customer Marketing, Product, Sales, and Marketing Operations to align priorities and connect campaign narratives.
• Use content, social, and campaign performance data to identify opportunities and translate insights into practical improvements.
• Keep the role focused on high-value strategic work while balancing competing stakeholder, regional, and campaign priorities.

• 8+ years of experience in content marketing, editorial strategy, brand communications, integrated marketing, or a closely related discipline.
• Strong editorial judgment, storytelling instincts, writing, and editing capabilities.
• Proven experience developing and executing content strategies that support brand awareness, demand generation, customer education, and market authority.
• Demonstrated ability to shape narratives, create strategic briefs, and guide content from concept through launch and distribution.
• Strong understanding of brand voice, messaging, product positioning, and how communications influence business outcomes.
• Experience in B2B SaaS, technology, fintech, accounting, professional services, or a similar industry is preferred.
• Experience managing agencies, freelancers, and other external creative or communications partners.
• Strong familiarity with AI-enabled marketing and content workflows, including the ability to review and improve AI-generated content without compromising originality or accuracy.
• Excellent cross-functional collaboration and stakeholder-management skills, with experience working across Product Marketing, Demand Generation, Design, Sales, Product, and Customer Marketing.
• Ability to prioritize competing requests across teams, regions, campaigns, and business objectives.
• Strong analytical skills, with the ability to interpret performance data and convert insights into actionable recommendations.
• Confidence balancing creative excellence with measurable business outcomes.
• Pragmatic, hands-on approach with the ability to move between strategic planning and execution when required.
• Excellent communication skills and the ability to influence partners and stakeholders effectively in a global, distributed environment.

• 18-month contract opportunity with a global, remote-first organization.
• Competitive Canadian compensation of CA$130,000–CA$150,000 annually, depending on location, experience, and skillset.
• Remote work opportunities for eligible employees in Canada, including British Columbia and Ontario.
• Opportunity to own high-impact global brand, content, communications, and social initiatives.
• Significant exposure to cross-functional marketing, product, sales, customer, and design teams.
• Opportunity to shape modern AI-enabled content workflows and influence how AI is used in marketing.
• Collaborative environment focused on continuous improvement, teamwork, customer impact, and high-quality execution.
• Inclusive workplace committed to equal opportunity and supporting diverse perspectives.
• Accommodations available throughout the recruitment process where required.