Partner Marketing Manager in New York at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Partner Marketing Manager based in United States.
This role will drive growth by turning strategic partnerships into impactful marketing programs and measurable business outcomes.
You will serve as a key connector between Partnerships, Marketing, Sales, Product Marketing, and Customer Success teams.
Your work will span co-marketing campaigns, webinars, events, marketplace initiatives, partner enablement, and customer advocacy programs.
You will help build scalable partner marketing frameworks that increase engagement, demand generation, pipeline contribution, and ecosystem influence.
The role also offers the opportunity to shape customer lifecycle initiatives that strengthen adoption, advocacy, and long-term customer value.
Success will require strong strategic thinking, hands-on campaign execution, analytical rigor, and the ability to manage diverse stakeholders.
You will join a collaborative, globally connected environment where ownership, innovation, and measurable impact are highly valued.
- Lead strategic marketing programs for priority partners, including special projects, strategic alliances, marketplace partners, and other ecosystem initiatives.
- Develop and execute co-marketing campaigns, webinars, events, marketplace promotions, content programs, and product or partnership launches with technology partners, distributors, manufacturers, associations, consultants, and other strategic organizations.
- Collaborate with Partnerships, Sales, Product Marketing, Demand Generation, Customer Success, and other teams to increase partner-supported awareness, lead generation, pipeline, and revenue opportunities.
- Create partner enablement materials and establish repeatable marketing processes, playbooks, and frameworks that can scale across the broader partner ecosystem.
- Identify high-performing partner marketing motions and develop scalable programs to improve participation, engagement, and business impact.
- Support selected customer lifecycle initiatives covering onboarding, education, engagement, referrals, advocacy, and customer communications.
- Partner with Customer Success and Product Marketing to strengthen product adoption, customer participation, advocacy, and long-term customer value.
- Execute integrated campaigns supporting partner initiatives, product launches, industry events, webinars, and the annual user group conference.
- Collaborate with events and cross-functional teams on conference agendas, presenter coordination, partner and customer programming, promotional activities, and attendee experience.
- Monitor campaign and partner performance, analyze results, and recommend improvements that increase engagement, demand generation, and program effectiveness.
- Deliver regular and executive-level reporting demonstrating partner marketing contribution, pipeline impact, market awareness, and ecosystem growth.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in B2B SaaS, partner marketing, channel marketing, alliance marketing, ecosystem marketing, or a related marketing discipline.
- Proven experience developing and executing complex, cross-functional marketing campaigns and partner initiatives.
- Strong project management skills, with the ability to manage multiple initiatives, stakeholders, deadlines, and priorities effectively.
- Excellent written and verbal communication skills, with the ability to build strong relationships across internal teams and external partners.
- Strong analytical and reporting capabilities, including the ability to connect campaign activity with engagement, demand, pipeline, and business outcomes.
- Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or comparable technologies.
- Experience in home services, skilled trades, field service management, small business technology, or a related industry is preferred.
- Experience building or scaling a partner marketing or partner program within a software or SaaS environment is a plus.
- Familiarity with ecosystems involving technology partners, distributors, manufacturers, associations, consultants, agencies, marketplaces, or strategic alliances is beneficial.
- Knowledge of customer lifecycle marketing, advocacy, referral, and community programs is an advantage.
- A collaborative, proactive mindset with a strong sense of ownership and accountability for outcomes.
- Paid parental leave programs.
- Three additional paid days off for volunteering and community impact initiatives.
- Flexible working arrangements.
- Access to free mental health support.
- Ongoing diversity and inclusion initiatives, including a D&I Council and global mentorship program.
- Opportunities to work within a global network of talented colleagues and collaborate across markets.
- A culture centered on innovation, integrity, direct communication, teamwork, and ownership.
- Opportunities for professional growth and the ability to make a measurable impact on partner and customer growth.