Senior Director, Brand Partnerships, RTPR in PHILADELPHIA, Pennsylvania at BROWNSTEIN GROUP INC.

CompanyDescription

Who isRed Thread PR?

In a world of distrust and click bait, Red Thread PR delivers sustainedrelevance and authenticity to build credibility, influence perceptions andbehaviors, and develop meaningful connections. An independent specialty PRagency, our roots date back to 1964 when Berny Brownstein founded BrownsteinGroup with a vision to bring a fresh perspective to the Philadelphiaadvertising scene. The legacy continues to evolve, expand, and anticipateclients' ever-changing needs through Brownstein Group's network of nimbleagencies, including PR specialty shop Red Thread PR.

We are looking for an independent, self-starter who excels at helpingclients get the most out of partnerships – with a portfolio of work to proveit. This individual must have experience planning and executing large-scalepaid/earned/shared/owned (PESO) communications plans; identifying and managingpartnerships; and executing both consumer and business-to-business campaigns ispreferred.

The Senior Director of Brand Partnerships will be responsible for clientrelations; management of deliverables and PR's integration with the extendedadvertising team; strategic PR planning across multiple campaigns and theexecution of many types of PR tactics, including partnerships. The person mustbe adept at identifying opportunities, solving challenges and mentoring juniorstaff. An expertise in earned media with a strong understanding of owned andpaid media is required.

Qualified candidates will demonstrate an ability to be a strategicleader on brand partnerships to maximize PR goals and manage the lifecycle of apartnership program from initial recommendation to reporting on ROI.

Responsibilities

Client and Account Management:

• Manage multiple PR campaigns or partnerships under one brand.
• Provide thoughtful, forward-thinking public relations and partnerships counsel to clients and account team.
• Actively communicate with clients as required via email, phone, text, etc., and assume an increasingly senior role in addressing client concerns and exceeding client expectations.
• Lead internal account team to ensure understanding and expectations of client needs.

Planning:

• Develop strategic PESO plans that demonstratemodern tactics with an emphasis on leveraging all types of partnerships to helpclient's reach their goals and objectives.

Execution:

• Deliver executional excellence across all PRtactics with a special focus on partnership execution.

• Specialize in the execution of various types ofpartnerships, including, but not limited to sponsorships, brand/productcollaborations, philanthropic, spokespersons, media, etc.

• Conduct goal setting and KPI workshops and designcustomized measurement approaches.

• Conduct partner research, proposal outreach,coordination, evaluation, and contract negotiation, including renewal andtermination.

• Serve as partners' main point of contact representingthe best interest of clients.

• Liase with integrated agency account team tofulfill partnership creative assets.

• Concept and bring to life innovative partnershipamplifications leveraging marks/IP rights as relevant.

• Concept and bring to life special promotions orexperiential marketing activations through the lens of earn media amplificationpotential.

• Conduct media outreach against strategic plan,focusing on high value media targets; build and maintain personal network ofmeaningful media relationships.

• Create PR deliverables including news releases,toolkits, media advisories, fact sheets, newsletters, byline articles, casestudies, speeches that reflect the client's brand and key messages.

• Manage budget and timelines.

• Mentor junior staff; ensure that timelines andexpectations are met and delivered.

• Manage reporting and merchandising of client work,communicate results to clients regularly.

• Identify and secure opportunities for organicgrowth of personal accounts and support organic growth opportunities forpartnership services within the BG portfolio that are identified by RTPRleadership.

• Support effort to merchandise agency partnershipexperience via case studies for new business purposes.

• Keep abreast of PR and partnership industrytrends, best practices, new media and evolving technologies and tactics, andeducating the account team.

• Stay current and add to personal understanding of specificsto client's industry such as issues, processes, terms, products, andregulations as relevant.

Qualifications

· 4-year degree with concentration in PR,Journalism, Communication or English

· Minimum 7 years' experience in Public Relations –agency and/or equivalent brand side experience

· Experience leading partnership strategy,partnership vetting and negotiations, management and execution of partnershipcontract

· Experience leading PR campaigns feat. partnershipsas a tactic with plans and proven executional excellence

· Experience interfacing with creative, design,experiential, and media teams

· Proven PR and partnerships results and sample work

· Proven experience concepting, developing andexecuting strategic paid/owned/earned plans

· Excellent attention to detail, time management andproject management skills

· Strong writing skills and writing samples

· Understanding of both traditional and non-traditionalPR tactics

· Knowledge of media relations and social mediatactics and executional processes

· Experience reporting and measuring campaignsuccess

· Excellent client service and interpersonalcommunication skills

Physical Requirements & Working Conditions

· Ability to sit or stand for prolonged periods oftime

· This position may require time in office buildingsor outdoors

Perks for your well-being
Brownstein offers the following benefits so you remain unstoppable:

· A competitive salary

· Health benefits

· Wellness programs

· 401K program

· Remote Working

· Flex Days

· Summer Hours

· Unlimited PTO

Brownstein is committed to cultivating a culture of inclusion andauthenticity.

The sum of our collective individual life experiences, uniqueness,knowledge, creativity, self-expression, and talent that our employees bring totheir work represents not only a major part of our culture, but our work andBrownstein's success as well.

Brownstein is an equal opportunity employer. When bringing people intoour team, we welcome the unique perspectives they bring related to theirexperience, culture, education, ethnicity, race, sex, gender identity andexpression, nation of origin, age, languages spoken, veteran's status, color,religion, ableness, sexual orientation, and beliefs. We believe in the strengthof our people and the power in diversity.

We're always working on being more inclusive and there will always bemore work to do, so please come and join us.