Manager, Event Marketing in Rochester, New York at EagleView

Eagleview
Locations: Rochester, New York
Categories: Corporate
Job Type: Regular Full-Time
Work Type: Remote
Req ID: 3050
Job Description About Us

Eagleview is a leading provider of aerial imagery, property insights and software that transforms the way people work. Eagleview holds more than 300 patents and owns a large geospatial data and imagery library encompassing 94 percent of the US population. Eagleview provides the most accurate data, enabling customers in the government, construction, solar and insurance industries to make timely, informed and better decisions.

Overview

The Manager, Event Marketing in Government Marketing leads Eagleview’s event marketing strategy and execution across trade shows, customer events, user conferences, booth activations, and offsite experiences. This role ensures every event strengthens Eagleview’s brand, creates meaningful customer engagement, and contributes to sales pipeline and business growth.

Reporting to the Director of Marketing, the Manager, Event Marketing owns the event portfolio from strategy and budgeting through execution, measurement, and optimization. The role manages Events Marketing team members and contractors and works closely with Sales, Marketing, Product, Customer Success, Partnerships, and external vendors to deliver high-quality, business-focused event experiences.

This is a full-time, remote role with a salary range of $77,000 - $97,000, bonus eligible.

Responsibilities

Event Strategy and Portfolio Management

• Develop Eagleview’s annual event strategy and calendar, aligning investments with business priorities, audiences, sales goals, and brand objectives.
• Assess trade shows, customer events, conferences, sponsorships, and offsites for audience fit, business impact, and cost.
• Create engaging event experiences and partner with Sales and Marketing on goals, target accounts, messaging, meetings, and follow-up.

Event Planning and Execution

• Lead planning and execution for major trade shows, customer events, conferences, booth activations, and offsites.
• Oversee logistics, including venues, vendors, contracts, travel, production, registration, staffing, onsite operations, and contingency plans.
• Direct Events Marketing team members and contractors, ensuring clear priorities and consistent, on-brand experiences.
• Travel as needed to oversee key events.

Budget, Vendor, and Project Management

• Own event budgets, forecasting, tracking, reconciliation, and investment recommendations.
• Manage vendor relationships and negotiate contracts, ensuring quality, timelines, and costs meet expectations.
• Maintain project plans, timelines, run-of-show documents, staffing plans, and stakeholder communications.
• Identify opportunities to improve processes, scale programs, and maximize the impact of event investments.

Measurement and Optimization

• Set event KPIs with Sales and Marketing, including engagement, meetings, leads, pipeline, revenue, and ROI.
• Deliver clear post-event reports and recommendations that connect event performance to business outcomes.
• Use performance insights to refine event strategy, improve future experiences, and optimize budget allocation.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, Communications, Hospitality, Business, or a related field—or equivalent experience.
• 5+ years of experience in B2B event marketing, event management, field marketing, experiential marketing, or a related role; trade show experience required.
• Proven ability to lead complex events from planning through execution and post-event analysis, including large-scale events and executive roundtables.
• Strong budget management skills, including forecasting, vendor negotiation, expense tracking, and ROI analysis.
• Ability to connect event programs to sales pipeline, brand objectives, and broader marketing goals.
• Excellent project management, communication, and organizational skills, with strong attention to detail and the ability to manage competing priorities, deadlines, and budgets.
• Effective collaborator and relationship builder who can lead cross-functional teams, manage or mentor event staff, and work independently when needed.
• Creative, results-focused, and comfortable working in a fast-paced environment with geographically distributed teams.
• Proficient in Microsoft Office and able to learn new tools and processes quickly.
• Willingness to travel for key events.

Preferred

• CMP or CTSM certification.

Core Competencies

The successful candidate will demonstrate strength in the following competencies as well as foundational competencies which can be found here:

• Strategic Insight – Connects work to business strategy and impact.
• Executive Presence & Influence – Communicates confidently to influence key stakeholders.
• Constructive Conflict Resolution – Addresses conflict directly and productively.
• Leadership Courage & Candor – Provides honest feedback and addresses issues directly.
• Operational Discipline – Sets clear goals and tracks performance.
• Organizational Navigation – Navigates the organization to advance priorities.
• Team Effectiveness & Cohesion – Builds collaborative, high-performing teams.

EEO Statement

This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.

The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate’s work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance. This is a full-time, remote role with a salary range of $77,000 - $97,000, bonus eligible.

As an Equal Opportunity and E-Verify Employer, Eagleview Technologies does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. We are committed to giving all applicants equal opportunity to participate in the application process and are open to discussing reasonable accommodations for candidates with disabilities.