Assistant Manager, Programmatic Advertising in New York, New York at Hachette Book Group

Assistant Manager, Programmatic AdvertisingHachette Book Group’s central advertising department is seeking an Assistant Manager, Programmatic Advertising to assist and oversee digital advertising planning and execution across a wide range of Hachette’s adult publishing categories, including nonfiction, fiction, and select product-driven titles. This role will play a key part in building, optimizing, and analyzing programmatic and self-serve advertising campaigns across major platforms such as Amazon Ads, Meta, Google Ads/YouTube, TikTok Ads, Spotify Ad Studio, Reddit Ads, and additional emerging channels.
The Assistant Manager will guide multiple campaigns from planning and conceptualization all the way through reporting, offering thought leadership on audience behavior and advertising performance, and helping to build infrastructure and best practices for HBG’s expanding programmatic and direct advertising initiatives. This is an exciting opportunity for a detail-oriented, data-focused, and collaborative early-career professional who is eager to deepen their expertise in digital and book advertising.
This role will report to the Associate Director, Advertising and collaborate closely with a variety of Hachette’s fiction and nonfiction publishing divisions as well as cross-functional stakeholders.
Essential Duties & Responsibilities

• Assists in developing and executing advertising campaigns through every phase—brainstorming and conceptualization, planning, optimizations and revisions, creative development, trafficking, QA, optimization, and performance reporting.
• Oversees campaign setup and optimization across select self-serve and programmatic platforms, including Amazon Ads, Meta, Google Ads/YouTube, TikTok, Spotify, Reddit, and additional partners.
• Advocates for advertising strategies rooted in platform data, historical learnings, structured tests, and analytic insights.
• Thinks critically and creatively about targeting approaches, platform capabilities, audience segmentation, and growth opportunities across adult fiction, adult nonfiction, and product categories.
• Manages the creative workflow and traffics assets within internal systems with meticulous attention to data integrity and process efficiency.
• Actively optimizes live campaigns, monitors pacing and KPIs, and communicates actionable insights and recommendations to imprint marketers and divisional partners.
• Maintains a strong understanding of industry trends, platform updates, privacy changes, and emerging technologies by attending events, studying performance data, and running experimental campaigns.
• Partners with the Finance team to track invoices, and coordinate payments.
• Provides administrative and team support, including deck/report creation, meeting scheduling, invoice submission, and documentation maintenance.
• Builds strong, collaborative relationships with vendors, platform representatives, and imprint stakeholders to ensure excellent service and seamless execution.

General Qualifications

• Excellent organizational, multitasking, and project-management abilities.
• Strong communication and problem-solving skills with the ability to collaborate across numerous teams.
• Interest in process improvement, operational efficiency, and system enhancements.
• Ability to adapt quickly and stay informed on the latest advertising trends, tools, and platform developments.
• Experience working with Amazon Sponsored Ads, Meta Ads Manager, Google Ads/YouTube, TikTok Ads Manager, or similar self-serve platforms.

The Ideal Candidate Will Have

• 2-3 years of experience in marketing or advertising, ideally within book publishing or consumer products.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
• Experience with DSPs, ad serving, or dynamic creative optimization is a plus.
• Familiarity with the marketing funnel, attribution concepts, campaign evaluation metrics, and performance KPIs.

How to Apply: To be considered, please submit a resume and cover letter.Location: New York City (Hybrid – three days per week in the office
About Hachette Book GroupHachette Book Group (HBG) is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world. The mission of Hachette Book Group is to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. At HBG, we are guided by four core pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset. As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The compensation for this position is $65,000-70,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

CompensationThe base pay range for this role is $65,000 – $70,000 per year.