Corporate Marketing Manager in Miami, Florida at Bisnow

Our SelectLeaders client is a vertically integrated real estate investment and operating firm focused exclusively on the student housing sector. With a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. Known for its entrepreneurial culture and deep expertise, the company offers a dynamic environment for professionals looking to grow within one of commercial real estate’s fastest-moving asset classes.

They are seeking a Corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. This is a highly visible growth role responsible for driving leasing performance, strengthening community engagement, and elevating the firm’s corporate brand presence.

The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.

• Develop and execute strategic marketing plans and annual budgets for each community within the portfolio

• Manage all property-level social media platforms, including content creation, scheduling, and audience engagement

• Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting

• Execute email and text marketing campaigns aligned with critical leasing milestones

• Monitor and manage online reputation across platforms such as Google and ApartmentRatings

• Coordinate resident events and engagement initiatives that support retention and renewals

• Build partnerships with local businesses, campus organizations, and student influencers

• Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content

• Train and mentor onsite marketing and leasing teams across the portfolio

• Manage the corporate website, social media presence, and investor-facing marketing materials

• Bachelor’s degree in Marketing, Communications, or related field

• Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate

• Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms

• Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels

• Proficiency in Microsoft Office Suite

• Exceptional communication, organizational, and project management skills

• Ability to manage multiple priorities and deadlines in a fast-paced environment

• Willingness to travel to properties during peak leasing and turn periods

• Team-oriented mindset with a proactive, hands-on approach

• Health, Dental, and Vision Insurance

• 10 days PTO/Vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days

• Paid major Federal holidays

• Health, Dental, and Vision Insurance

• 10 days PTO/Vacation during the first year, increasing in 2-day increments annually up to a maximum of 15 days

• Paid major Federal holidays