Marketing & Brand Manager at oogiebear – Rockville, Maryland

oogiebear is a growing consumer products brand focused on creating simple, thoughtfully designed tools that help parents care for their babies safely and confidently. Our products are sold through major retailers and online platforms and are trusted by families across the country.

We’re a small, founder-led team in an exciting stage of growth. That means we move quickly, collaborate closely, and take a hands-on approach to building the business and supporting our customers.

At oogiebear, team members have the opportunity to contribute across many areas of the company, bring new ideas forward, and help shape how we grow. We’re looking for people who are resourceful, adaptable, and excited to be part of a dynamic, entrepreneurial environment.

The Marketing & Brand Manager is hands-on role for a marketing leader who enjoys being close to the work. They will own day-to-day marketing execution while also acting as the primary steward of the oogiebear brand. This person will bring order, clarity, and momentum and is best suited to someone who thrives in small teams, is comfortable operating with incomplete information, and can balance strategic thinking with direct execution.

The Marketing & Brand Manager will play a key part in helping oogiebear transition from a smaller scrappy company to a more structured, scalable business. We are a lean team with limited internal infrastructure, where progress happens because people take ownership, apply good judgment, and follow things through.

Key Responsibilities

Own Marketing Execution & Lead Brand Stewardship

• Translate company goals into clear marketing priorities, plans, and weekly execution.
• Personally drive work across core channels, including email, website, content, CRM, and campaign launches.
• Ensure projects move forward quickly and to a high standard.
• Act as the day-to-day owner of brand quality, consistency, and tone across all touchpoints.
• Direct creative work by setting clear briefs, providing thoughtful feedback, and making final recommendations.
• Maintain and evolve brand guidelines so decisions are repeatable and consistent.

Bring Structure

• Establish simple, effective workflows that reduce rework.
• Clarify roles, ownership, and decision rights across marketing and creative contributors.
• Build systems that allow the team to move faster.

Partner Closely with the Founder/ CEO & Manage Contributors

• Serve as a trusted thought partner to the Founder / CEO on brand, positioning, and go-to-market decisions.
• Bring recommendations and options and confidently own marketing decisions.
• Oversee and coordinate internal contributors and external partners as needed.
• Ensure work is aligned, deadlines are met, and standards are upheld.
• Create a calm, focused working environment.

What Success Looks Like

• Marketing work moves forward smoothly.
• Brand quality is consistent across channels.
• Decisions are made quickly and confidently, based on consistent and scalable systems.

Personal Attributes

This role is a strong fit for someone who:

• Has built or operated marketing programs in small or early-stage teams.
• Is comfortable being both strategic and deeply hands-on.
• Has strong aesthetic judgment and knows what “good” looks like.
• Can make recommendations and decisions independently, supported by data experience.
• Is adaptable, grounded, and confident without being rigid.
• Enjoys working in a collaborative partnership with senior leaders and bringing clarity and structure to ambiguous situations.
• You likely enjoy rolling up your sleeves, setting direction, and then making sure the work actually gets done.

Experience & Skills

• 7–12 years of experience across marketing and brand roles.
• Demonstrated hands-on experience with email, web, CRM, and campaign execution.
• Experience managing creative work and creative contributors effectively.
• Strong DTC or consumer brand experience.
• Comfort operating without a large team or established infrastructure.
• Ability to simplify complexity and move work forward decisively.

This is not a pure strategy role, a CMO-level position, or a role focused on managing large teams or agencies. It is a pivotal operating role in a small business where judgment, execution, and follow-through matter more than titles. For the right person, it is an opportunity to have real ownership, real impact, and a direct hand in shaping the future of the brand.