ASSOCIATE DIRECTOR, MARKETING in Manhattan, New York at INTA (International Trademark Association)

About INTA (International Trademark Association)

INTA is a global association of brand owners and intellectual property (IP) professionals committed to elevating the understanding of and respect for IP rights to foster consumer trust, economic growth, and societal transformation.

INTA member organizations include brand owners from major corporations, small- and medium-sized enterprises, law firms, and nonprofits. Our community also includes government agency members, professors, and law students. Our member organization is made up of 37,000 professionals,6700 organizations, in 85 countries.

About the role

The Associate Marketing Director will collaborate with various departments within INTA, including Knowledge & Development (which leads the Association’s event planning), Member Experience, and Legal Resources. This role is crucial for INTA as it directly contributes to the organization’s core revenue, its visibility and reputation, engagement with its members, and to the success of its events and products. The Associate Marketing Director must be strategic, creative, and results-driven to succeed in this role. Proven experience in a senior marketing role, preferably in a similar industry, either not-for-profit, legal or IP.

What you'll do

• Event Marketing: Develop and execute marketing strategies for INTA's major in-person events, including the Annual Meeting, Leadership Meeting, Trademark Administrators and Practitioners (TMAP) Meeting, and regional conferences and workshops. Define target audiences, create compelling digital content, and choose the right tactics and channels.
• Membership Growth and Retention: Partner with the Member Experience Department to meet annual growth and retention goals. Develop creative membership campaigns and messaging, and support its communications with current and prospective members.
• Promotion of INTA Benefits and Resources: Lead marketing for certification programs, online resources, and academic programs and competitions. Position each offering for its target audience and choose the right promotional tactics.
• Global Advisory Councils (GACs) Liaison: Serve as staff liaison to the eight regional GACs. Support preparation for their virtual and in-person meetings (held at the Annual and Leadership Meetings), and attend those meetings.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and excellence.
• Performance Metrics: Set key performance metrics for marketing activities, report on results regularly, and adjust strategies to meet goals.
• Market Research: Research industry trends, competitor strategies, and customer needs to inform marketing strategy and product development.

Qualifications

Education and Experience

• Bachelor's degree plus related professional training; advanced degree a plus.
• At least 10 years of progressively responsible, directly related experience, including supervisory, program, and operational management.
• Extensive experience in marketing planning, promotions, direct marketing, paid media, collateral production, and research, preferably in a trade association, professional society, or service-based industry.
• Experience with digital marketing platforms and with website management and development.
• Knowledge of the trademark and intellectual property landscape a plus.

Skills and Abilities

• Excellent leadership and team management skills.
• Strong analytical skills, with the ability to interpret market data and apply it to marketing strategy.
• Exceptional writing, presentation, and verbal communication skills.
• Ability to work with staff, colleagues, and volunteers to complete projects and reach goals.
• Ability to manage outside consultants and other resources.
• Proficiency in word processing, spreadsheet, presentation, and database software.

Work Environment and Authorization : This is a remote position. The employee must keep a reliable, secure home workspace and follow INTA's data protection and IT security policies. The role requires regular availability during [ET/CET] business hours, with occasional early or late meetings across time zones. Some travel is required, including possible international travel to INTA's Annual Meeting and Leadership Meeting, so a valid passport and the ability to obtain travel visas are required. Candidates must be legally authorized to work in their country of residence; INTA does not offer visa sponsorship for this position. INTA is an Equal Opportunity Employer.