MARKETING DIRECTOR in HACKENSACK, New Jersey at OnScent

Position Description: We are seeking a creative, self-starting, data-driven Marketing Director who is focused on driving growth through demand generation, brand development, digital marketing, that includes websites / social platforms as well as providing support to and attending trade shows…all focused on customer retention and attracting new business. This is a hands-on leadership role, combining strategy with day-to-day execution alongside our marketing and sales teams. The successful candidate will be a key member of a small marketing team that will lead the organization into its next chapter of growth. The position is required to have on-site presence at OnScent’s Creative Center in Hackensack, N.J., with a hybrid work remotely arrangement. Job Advertisement:

OnScent is a fragrance innovation and manufacturing company at the leading edge of predictive intelligence used to design the future of scent for leading brands. Starting with ScentRadar@, we pair consumer-centric scent analytics with exceptional fragrance design to create fragrance that is on brand, on brief and on trend. From our Creative Center, we create for personal care, haircare, laundry and home fragrance brands across all channels. We have built a marketing function to match our ambition, and in this newly created position, the director of marketing will lead how the market sees, hears and experiences OnScent.

Key Responsibilities will include, but are not limited to:

• Develop and execute an integrated marketing strategy aligned with OnScent’s growth objectives and brand positioning.
• Lead outbound campaigns, demand generation, and lead nurturing; partner with Sales on lead management, customer acquisition, and retention.
• Drive digital marketing, thought leadership content, industry events, and sales enablement while ensuring consistent brand messaging.
• Lead marketing for fragrance launches, including positioning, promotion, and customer product and concept presentations.
• Translate industry trends, market insights, and customer preferences into marketing and product development opportunities.
• Coach, manage, and mentor the marketing team; work collaboratively across the organization to deliver results.
• Manage the marketing budget, measure campaign performance and ROI, and partner with Sales on forecasting.
• Ensure marketing materials meet applicable industry requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–10 years of marketing experience, team management experience preferred.
• Fragrance, cosmetic ingredient, or related industry experience preferred.
• Strong working knowledge of AI models, website applications and graphics tools.
• A strategic, resourceful manager with strong execution and communication skills.

Why Join OnScent?

Join a small, highly effective marketing team that created ScentRadar, OnScent’s next-generation fragrance marketing tool. Work alongside the CMO and experienced fragrance professionals to build our brand as a digital leader in fragrance design, bring your ideas to life, and help drive the company’s next phase of growth.

We also offer a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; generous PTO plan, and a 401(k) plan with a company match