SVP, Marketing in New York at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SVP, Marketing based in the United States.

This executive role will lead the transformation of a growing sleep health organization into a market-driven, integrated leader in its category.
You will shape global marketing strategy across diagnostic solutions and sleep care management, connecting customer needs with compelling products, services, and experiences.
The role combines strategic marketing leadership with deep healthcare expertise, commercial acumen, and a strong focus on measurable growth.
You will own market intelligence, positioning, brand, demand generation, thought leadership, sales enablement, and the marketing technology ecosystem.
Working closely with executive and business-unit leaders, you will influence commercialization decisions including segmentation, pricing, packaging, competitive strategy, and territory design.
You will also build a modern, data-driven marketing function that uses AI, behavioral insights, and analytics to improve engagement and funnel performance.
This is an opportunity to build a high-performing global team while helping expand access to sleep health solutions across the broader healthcare ecosystem.

• Own and execute integrated global marketing strategies across the organization's core business lines, corporate brand, Sleep Care Management, and Diagnostic Solutions.
• Establish a market intelligence capability that delivers actionable insights into market size, growth opportunities, competitive dynamics, unmet customer needs, and emerging trends.
• Lead TAM, SAM, and SOM analysis and market segmentation to identify high-value opportunities across employers, health plans, health systems, providers, and channel partners.
• Conduct and apply disciplined market research across U.S., Canadian, and international markets to inform product, commercial, and marketing strategy.
• Define and continuously refine the organization's value proposition, positioning, messaging, and differentiation based on customer needs and market dynamics.
• Ensure a consistent global brand voice and compelling storytelling across products, services, audiences, and geographies while adapting messaging to local market conditions.
• Lead brand reputation and public relations, including media relations, analyst communications, crisis communications, and spokesperson preparation.
• Develop and execute event and field marketing programs, including conferences, trade shows, and regional activations, to strengthen relationships with healthcare providers and sleep medicine key opinion leaders.
• Own global lead-generation strategy and integrated campaigns spanning digital, content, SEO, social media, paid media, email, and other relevant channels.
• Modernize and oversee the marketing technology ecosystem, including CRM, marketing automation, AI-enabled tools, analytics, and digital engagement platforms.
• Use data, behavioral science, and performance analytics to improve personalization, customer engagement, funnel conversion, and overall marketing effectiveness.
• Establish clear measurement frameworks for marketing ROI, optimize investment allocation, and manage the overall marketing budget against strategic and performance objectives.
• Partner with executive and business-unit leadership on data-driven commercialization initiatives, including market segmentation, territory design, pricing, packaging, competitive intelligence, and customer strategy.
• Develop marketing and thought-leadership content while strengthening sales enablement capabilities and ensuring commercial teams have the tools and messaging required to drive results.
• Manage relationships with external agencies, vendors, and contractors to ensure high-quality, timely, and cost-effective delivery.
• Design and scale a global marketing organization, developing strong leadership capabilities across business units and geographies.
• Recruit, mentor, and develop a high-performing marketing team while establishing a culture centered on accountability, collaboration, innovation, and measurable performance.

• 15+ years of professional experience in healthcare or healthcare technology, including at least 10 years in senior marketing or executive leadership positions.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience; an advanced degree is preferred.
• Broad understanding of the healthcare ecosystem, including consumers, employers, payers, physicians, health systems, life sciences, and medical device organizations.
• Proven success developing and executing B2B, B2B2C, and B2C marketing strategies, with the ability to influence institutional buyers and individual consumers.
• Strong strategic and commercial marketing expertise extending beyond communications, with demonstrated ability to define value propositions, segment markets, shape product requirements, and support revenue growth.
• Experience equipping sales organizations with effective positioning, messaging, content, and enablement programs that improve commercial outcomes.
• Demonstrated ability to use digital marketing to influence both consumer behavior and actions by employers, health plans, or other institutional customers.
• Experience translating strategy into clinical or healthcare programs designed to address gaps in care or improve health outcomes.
• Prior experience in the carve-out benefits market is preferred, including familiarity with plan sponsors, benefits consultants, plan members, and the strategies required to reach and influence these audiences.
• Strong expertise in designing and scaling modern marketing systems, including CRM, marketing automation, analytics, AI-enabled marketing technologies, and digital engagement platforms.
• Knowledge of healthcare regulatory, privacy, and compliance requirements and the ability to incorporate them into marketing strategy and execution.
• Strong market research, segmentation, competitive intelligence, and analytical capabilities, with the ability to translate complex data into actionable commercial decisions.
• Excellent executive communication, storytelling, stakeholder management, and cross-functional collaboration skills.
• Experience building and leading high-performing teams across multiple functions, business units, or geographies.
• Ability to operate effectively in a fast-paced, investor-driven environment while balancing ambitious growth objectives with disciplined, metrics-driven execution.
• Strategic thinker with strong commercial judgment, an outcomes-oriented mindset, and the ability to move effectively between long-term strategy and hands-on execution.

• Fully remote position available across the United States.
• Executive-level opportunity with broad ownership of global marketing strategy and commercialization.
• Opportunity to shape the growth of innovative sleep health solutions and expand access to care.
• Ability to build and scale a global marketing organization and modern marketing technology ecosystem.
• Exposure to a broad healthcare ecosystem spanning employers, health plans, providers, health systems, consumers, and strategic partners.
• Opportunity to work closely with executive leadership on market strategy, positioning, growth, and commercialization.
• Access to a fast-paced, growth-oriented environment with significant opportunity for professional and organizational impact.
• Opportunity to leverage emerging AI, analytics, automation, and behavioral science capabilities to transform marketing performance.