Principal Partner - Performance Strategy in Mumbai at Mindshare

Strategy : Architect and supervise comprehensive digital marketing blueprints to catalyze growth, drive sales, and enhance customer acquisition for clientele.

Business Growth: Grow the business revenue through existing brands or adding new brands

Campaign Supervision: Spearhead and administer large-scale, multi-channel digital initiatives, guaranteeing optimal ROI, CPA, and overall performance metrics.

Team Leadership: Provide mentorship, guidance, and oversight to a team of digital marketers, analysts, and content creators, nurturing an environment of innovation and perpetual enhancement.

Data-Driven Decision Making: Utilize analytical tools (such as Google Analytics, ADH, DCM etc.) to monitor, scrutinize, and report on campaign performance, refining strategies based on derived insights.

Skills: Must have previously managed D2C performance campaigns and possess a robust understanding of platforms (Google/Meta) & all campaign types (A+sc, catalog, Pmax, shopping). Experience with other platforms (partners like Paytm, Gpay, PhonePe & Affiliate Partners) is desirable.

Process Oriented: The candidate should exhibit process orientation and proficiency in defining and implementing processes to ensure seamless operations.

Client Relations: Interact with high-profile clients to comprehend their business objectives, provide consistent updates, and offer strategic suggestions for performance augmentation.

Budget Management: Allocate and oversee budgets across digital channels to ensure optimal expenditure and return on investment for campaigns.

New Trends & Innovations: Remain abreast of the latest trends in digital marketing, performance tools, and industry best practices, incorporating avant-garde techniques.

Collaboration: Collaborate cross-functional teams to deliver holistic marketing solutions and ensure requirement fulfilment for client.

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