Senior Business Systems Analyst – Marketing Technology in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Business Systems Analyst – Marketing Technology in the United States.

This role sits at the intersection of business strategy, marketing technology, and technical delivery, supporting enterprise-scale marketing systems across a complex digital ecosystem. You will act as a key bridge between product management, engineering, and business stakeholders, translating high-level objectives into detailed, implementation-ready requirements. The position requires strong analytical and technical fluency to ensure marketing platforms, CRM systems, and integrated data flows operate cohesively and efficiently. You will contribute to solution design, clarify system behavior, and help drive alignment across cross-functional teams in fast-paced Agile environments. A strong focus is placed on structuring ambiguity, improving requirement quality, and ensuring delivery teams can execute with clarity and confidence. This is a high-impact role for someone who understands both marketing operations and technical architecture and thrives in enterprise transformation environments.

• Translate business and marketing objectives into detailed functional requirements, user stories, process flows, and acceptance criteria for engineering teams.
• Partner with product managers, architects, and engineering teams to support solution design across CRM, marketing automation, and integrated data ecosystems.
• Analyze requirements for feasibility, completeness, dependencies, and alignment with platform architecture and enterprise standards.
• Facilitate cross-functional workshops and working sessions to align stakeholders and resolve ambiguities in system behavior and requirements.
• Support backlog refinement, sprint planning, and release coordination within Agile delivery frameworks.
• Document assumptions, design decisions, dependencies, and requirement changes to ensure traceability and long-term maintainability.
• Assist in defining system configurations and validating that delivered solutions align with intended business and technical outcomes.
• Improve requirement quality and delivery consistency by introducing structure, clarity, and standardized documentation practices.

• 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar role in enterprise technology environments.
• Strong experience with marketing and CRM platforms such as Salesforce, Microsoft Dynamics 365, and Marketo.
• Solid understanding of marketing technology ecosystems, including lead management, customer lifecycle flows, and marketing-to-CRM integrations.
• Strong technical aptitude with the ability to understand system integrations, data flows, dependencies, and architectural trade-offs.
• Proven ability to produce implementation-ready documentation, including user stories, process maps, and functional specifications.
• Experience working in Agile delivery environments alongside product managers, engineers, QA, and architects.
• Excellent communication and stakeholder management skills, with the ability to translate between technical and business audiences.
• Experience in B2B marketing processes such as lead routing, lifecycle management, and campaign integration is highly valued.
• Familiarity with tools such as Workfront or exposure to Adobe Experience Platform (AEP) is a plus.
• Background in engineering, development, or QA is considered an advantage.

• Competitive salary range of $130,000 – $180,000 annually, based on experience and qualifications.
• Comprehensive medical, dental, and vision insurance coverage.
• Life insurance and disability benefits.
• 401(k) retirement savings plan.
• Paid time off and company holidays.
• Opportunity to work on large-scale marketing transformation and digital experience initiatives.
• Exposure to enterprise marketing technology ecosystems and leading CRM platforms.
• Collaborative environment focused on innovation, learning, and cross-functional delivery excellence.