Retail Media Analyst in Totowa, New Jersey at New Cibo Vita LLC

About Nature’s Garden
Nature’s Garden, flagship brand of Cibo Vita, is a leading innovator in better-for-you snacking. Our
mission is simple: Snack with Purpose. We’re redefining snacking with clean, functional, and
flavor-forward products that support modern lifestyles.
Role Overview
The Retail Media Analyst will play a key role in driving performance across our retail media ecosystem.
This role is responsible for hands-on campaign management, optimization, and reporting across leading
retail platforms including Instacart, Walmart Connect, Criteo (Costco.com, Albertsons.com), Target
Roundel, Sam’s Club MAP, ADUSA, and Kroger Precision Marketing.
The ideal candidate combines strong analytical thinking with operational execution—someone who thrives
on managing full-funnel campaigns, uncovering insights, and collaborating cross-functionally to maximize
ROI and market share across retailers.
Key Responsibilities
● Campaign Management: Plan, launch, and optimize full-funnel campaigns (awareness,
consideration, conversion) across retail media networks including Instacart, Walmart Connect,
Criteo, Target Roundel, Sam’s Club MAP, ADUSA, and Kroger.
● Performance Optimization: Continuously monitor campaign pacing, bids, budgets, and KPIs to
improve ROAS, CTR, and overall media efficiency.
● Analytics & Reporting: Develop recurring performance reports with actionable insights to inform
media and brand strategy.
● Cross-Functional Collaboration: Partner with the brand marketing, sales, and e-commerce
teams, as well as agency partners, to align retail media investments with overall business goals.
● Audience & Creative Strategy: Leverage platform data to identify audience opportunities and
provide recommendations for creative testing, messaging, and targeting refinements.
● Retailer Relationships: Serve as the day-to-day point of contact for retail media partners,
ensuring alignment on deliverables, timelines, and campaign strategy.
● Budget Stewardship: Track and reconcile campaign budgets, ensuring accurate spend
allocation and pacing across channels.
● Innovation & Best Practices: Stay ahead of evolving retail media capabilities, ad formats, and
measurement tools to help the team implement cutting-edge strategies.
Qualifications
● Bachelor’s degree in Marketing, Business Analytics, or a related field.
● 1–3 years of experience managing campaigns on retail media networks (Instacart, Walmart
Connect, Criteo, etc.).
● Strong understanding of full-funnel digital strategy and performance measurement.
● Hands-on experience with campaign dashboards, bid management, and platform analytics.
● Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Looker Studio, Power BI).
● Detail-oriented with strong organizational, analytical, and communication skills.
● Ability to manage multiple projects simultaneously in a fast-paced environment.
Why Join Nature’s Garden
● Work at the forefront of the better-for-you snacking movement.
● Collaborate with an innovative, cross-functional team that values transparency, creativity, and
data-driven decision making.