Sales Representative and Account Manager in Birmingham, Alabama at CraneWorks, Inc

Market focus: Pump and Power Sales and Rentals

About the Company

CraneWorks/RentalWorks is a leading provider of crane, lifting, and specialized equipment solutions serving the construction, industrial, infrastructure, energy, and commercial markets. Through a commitment to safety, reliability, and exceptional customer service, we offer comprehensive crane rental, equipment rental, transportation, maintenance, and project support services across the Southeast and beyond.

Our team is built on a foundation of integrity, operational excellence, and continuous improvement. We take pride in developing talented employees, investing in modern equipment, and delivering solutions that help our customers complete projects safely, efficiently, and on schedule. At CraneWorks and RentalWorks, employees have the opportunity to contribute to a growing organization where teamwork, innovation, and professional development are valued every day.

Overview

The Sales Representative and Account Manager is a customer-facing, field-based role responsible for driving revenue growth specifically across our pump and power generation product lines. This position combines technical expertise, relationship building, new sales, and strategic account management to deliver solutions that keep our customers’ operations running safely, efficiently, and reliably. You will be the primary point of contact for contractors, industrial clients, utilities, and other organizations that rely on temporary or permanent pump and power systems.

Key Responsibilities

Customer & Territory Management

• Own and grow a territory, maintaining regular in-person contact with customers across construction, industrial, municipal, and commercial sectors.
• Develop a deep understanding of customer operations, project timelines, and equipment needs to position our pump and power solutions effectively.
• Build long-term relationships with decision-makers, field supervisors, and procurement teams.

Sales & Revenue Growth

• Identify new business opportunities and convert them into profitable sales.
• Prepare and deliver proposals, quotes, and solution recommendations tailored to customer requirements.
• Meet or exceed monthly and annual revenue targets for pump and power equipment, rentals, and services.

Technical Expertise & Solution Design

• Assess job sites and customer applications to recommend the right pumps, generators, transfer switches, distribution equipment, and related accessories.
• Collaborate with operations teams to ensure equipment availability, delivery, installation, and service meet customer expectations.
• Provide basic troubleshooting guidance and coordinate technical support when needed.

Project & Account Support

• Monitor ongoing customer projects to ensure equipment performance and customer satisfaction.
• Manage contract renewals, extensions, and upsell opportunities.
• Maintain accurate CRM records, including activity logs, pipeline updates, and forecasting.

Market & Competitive Insight

• Track market trends, competitor offerings, and customer feedback to help shape sales strategy.
• Represent the company at industry events, trade shows, and customer meetings.

Qualifications

• Experience in pump, power generation, industrial equipment, or construction equipment sales strongly preferred.
• Strong mechanical aptitude and ability to understand technical specifications.
• Proven track record of field-based account management or outside sales success.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently, manage a territory, and prioritize multiple customer needs.
• Valid driver’s license and willingness to travel within the assigned region.

What Success Looks Like

• Being the trusted go-to resource for customers’ pump and power needs.
• Delivering solutions that reduce downtime, improve efficiency, and strengthen customer loyalty.
• Partnering seamlessly with operations to ensure flawless execution.

What We Offer

At CraneWorks/RentalWorks, we believe our employees are our greatest asset. That's why we offer a competitive compensation and benefits package designed to support your health, financial well-being, and work-life balance.

Our benefits include:

· Competitive pay

· Medical, dental, and vision insurance

· Voluntary short-term disability insurance

· Company-paid long-term disability insurance

· Company-paid life insurance equal to one times your annual salary

· 401(k) retirement plan with a company match of 50% on employee contributions up to 8%

· Flexible Spending Account (FSA) and Dependent Care FSA

· Paid time off

· Employee Assistance Program (EAP)

· Employee Financial Hardship Fund

· Boot allowance for eligible employees

· Prescription safety glasses allowance for eligible employees

· Company-provided uniforms for all employees

We're committed to investing in our employees by providing the resources, benefits, and support they need to succeed both at work and in their personal lives.

EEO Statement

CraneWorks/RentalWorks is proud to be an equal opportunity employer. We are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.