Digital Designer, Fashion & E-Commerce in New York, New York at Rafar Group
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Job Description
Title: Digital Designer
Reports To: VP of Marketing
Located: NYC HQ (Flatiron) - Office-based
Status: Exempt - Full Time
About the Role
We are looking for a talented Digital Designer with a strong fashion and brand aesthetic to support Hanky Panky and Cosabella, two iconic intimates brands within the Rafar Brands portfolio. This role is responsible for creating compelling, on-brand assets across consumer touchpoint, including e-commerce, paid media, email, social, print, and more.
Working closely with the VP of Marketing as well as the brand and performance teams, the Digital Designer will help bring brand campaigns, seasonal launches, and marketing moments to life with strong craft, attention to detail, and an intuitive understanding of fashion aesthetics. The ideal candidate has an exceptional eye, a passion for fashion and lifestyle brands, and the ability to produce high-quality design work at pace in a fast-moving, entrepreneurial environment.
Key Responsibilities
Graphic Design & Asset Creation
- Design customer-facing graphics and marketing assets across all consumer touchpoints, including digital, paid media, email, social, print, and retail/sales materials
- Execute design work for brand campaigns, seasonal launches, and key marketing moments with a consistent, elevated visual voice
- Create on-brand assets for e-commerce, including product photography layouts, banners, landing pages, and category pages
- Develop and adapt assets for paid media across Meta and Google platforms, following best practices for specs, formats, and mobile-first design
- Design email templates and modular email components in Klaviyo, ensuring visual consistency and performance-driven layouts
- Support the production of line sheets, lookbooks, and sell-in materials for retail and sales teams
Brand Consistency & Collaboration
- Maintain and apply brand guidelines across all design work, ensuring visual consistency across channels and consumer touchpoints
- Collaborate closely with the Art Director to receive creative direction and deliver work that meets brand standards and business objectives
- Partner with marketing, e-commerce, and merchandising teams to ensure design work aligns with product strategy and campaign goals
- Incorporate feedback efficiently and iterate on designs to meet quality standards and timelines
- Contribute to the organization and maintenance of digital asset libraries and file management systems
Production & Workflow
- Manage multiple design projects simultaneously, prioritizing effectively to meet deadlines in a fast-paced environment
- Prepare and deliver final production files to exact specifications for print, digital, and paid media
- Support photo shoot production as needed, including image retouching and post-production
- Assist with retouching, resizing, and adapting existing assets for new formats and markets
Skills & Experience
- 4-7 years of digital and brand design experience, preferably within intimates, fashion, apparel, beauty, luxury, or another highly visual consumer brand.
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Experience designing for Meta (Instagram, Facebook) and Google Ads platforms, including knowledge of specs, formats, and mobile-first best practices
- Experience working in Klaviyo for email design, including template creation and modular asset development
- Familiarity with Shopify for e-commerce asset design and coordination is strongly preferred
- Working knowledge of Figma or similar collaborative design tools for file sharing and handoff
- Strong retouching skills in Photoshop, including color correction, image editing, and compositing
- Ability to work across distinct brand identities while maintaining each brand’s individual visual language, aesthetic, and guidelines
- Portfolio demonstrating a sophisticated brand aesthetic and exceptional digital design work across e-commerce, email, paid media, social, and integrated brand campaigns.
- Bachelor’s degree in Graphic Design, Visual Communications, or equivalent education required
About the Company
Rafar Brands, the brand division of Rafar Group, operates Hanky Panky and Cosabella, two iconic intimates brands recently acquired by Crown Brands Group. Hanky Panky, home of the iconic World’s Most Comfortable Thong®, and Cosabella, an Italian luxury lingerie brand, give the portfolio a clear leadership position in premium intimates.
Backed by Rafar Group’s more than 70 years of experience in the intimate apparel industry, Rafar Brands is focused on growing and developing these iconic brands across DTC, wholesale, and international markets.
The Rafar Group is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, marital status, citizenship, veteran status, or any other characteristic protected by federal, state, or local law.