Marketing Specialist - Mandarin Speaking in Southampton, England at Hungrypanda

关于HungryPanda

熊猫外卖是全球领先的本地生活平台，业务涵盖在线外卖，新零售，生鲜配送和生活方式服务等，注册用户达到350万人，商家超过6万，骑手合作超过4万人。

巩固海外华人食品产业的端到端价值链，发挥效率和规模的杠杆作用。通过我们深入的商业网络和消费者数据创造商机。

我们的团队

我们是一群美食爱好者，我们渴望探索新的机遇，并热衷于为我们的生态系统中的每个人创造价值，就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻，创新，热情，和专业的公司，我们注重效率也拥抱革新。成功绝非只靠一个人的努力，团队意识是我们秉持的企业奥义，我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值，我们用心工作，但也不忘尽情玩乐。

岗位职责：

• 策划并执行线下地推活动，通过线下推广方式拉取新用户，完成阶段性拉新目标
• 运营用户社群，制定激活策略，引导新用户首次下单或开启 App，提升新客转化率
• 负责兼职人员的招募、培训、排班与日常管理，确保地推团队有序高效运转
• 制定活动排期与执行计划，跟踪拉新数据，进行效果复盘与优化迭代
• 把控单客拉新成本，合理分配预算资源，持续挖掘高性价比渠道
• 应对活动中的突发状况（场地变更、天气、人员临时缺位等），快速制定替代方案，保障活动顺利落地

岗位要求：

• 有线下地推、地面营销或用户增长相关工作经验，熟悉地推执行全流程；有统筹规划落地经验者优先
• 具备较强的数据敏感度，能独立分析拉新指标（注册量、激活率、成本等），通过数据指导活动优化
• 善用 Excel / WPS / Google Sheets 等表格工具，能独立完成排期表、兼职管理表及数据统计报表的制作
• 有兼职团队管理经验，能高效完成招募、考勤、绩效管理等工作
• 信息获取能力强，善于发现新渠道与合作资源，具备较强的资源整合与谈判能力
• 执行力强，抗压性好，能适应不固定的外勤工作节奏；外卖、本地生活或互联网平台相关背景者加分

我们提供什么

全球性的工作环境：

自2016年于英国率先上线，HungryPanda熊猫外卖迅速成为英国中餐外卖的领军者，并先后开拓了法国、新西兰、美国、澳大利亚、加拿大等国家，在10个国家设立运营部门，旨在打造先进的海外中华美食和零售产业生态圈。

学习机会：

HungryPanda拥有完善的培训体系，熊猫学院上线各个业务部门专业培训课程以及进阶培训等，帮助了解业务部门工作，更快的掌握基础技能，提升自身能力；Line Manager一对一沟通辅导。

良好的工作环境：

扁平化的组织，更便捷的交流与沟通；高学历背景团队，海外顶尖院校博士团队；每年晋升机会；定期的部门团建机会。

About HungryPanda

HungryPanda is a world leading lifestyle platform, covering online delivery, retail, grocery delivery and lifestyle services with 3.5 million registered customers, 60K merchants and 40K riders.

Consolidating the end to end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our deep reaching business network and consumer data.

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy! Many of the team are graduates from prestigious universities in the United Kingdom, France, the United States, and other countries. Among them, key positions in many countries are managers with doctoral degrees.

Job duties：

• Plan and execute offline user acquisition campaigns through street promotions, booth setups, office building outreach, campus/community marketing, and other ground promotion activities to achieve phased user growth targets.
• Manage and operate user communities, develop activation strategies, guide new users to place their first order or open the app, and improve new user conversion rates.
• Recruit, train, schedule, and manage part-time staff to ensure efficient and organized operation of the field promotion team.
• Develop campaign schedules and execution plans, track user acquisition data, conduct performance reviews, and continuously optimize campaign effectiveness.
• Monitor customer acquisition cost, allocate budgets and resources efficiently, and continuously identify cost-effective acquisition channels.
• Handle unexpected situations during events (such as venue changes, weather issues, or temporary staff shortages), quickly develop backup plans, and ensure smooth campaign execution.

Job requirement：

• Experience in offline promotion, field marketing, or user growth operations, with familiarity across the full execution process of ground promotion campaigns; experience in overall planning and execution is preferred.
• Strong data sensitivity and the ability to independently analyze acquisition metrics and use data insights to optimize campaigns.
• Proficient in spreadsheet tools such as Excel, WPS, or Google Sheets, with the ability to independently create schedules, part-time staff management sheets, and data reports.
• Experience managing part-time teams, including recruitment, attendance tracking, and performance management.
• Strong information-gathering skills, with the ability to identify new channels and partnership opportunities, as well as strong resource integration and negotiation abilities.
• Strong execution skills, able to work under pressure and adapt to flexible fieldwork schedules; experience in food delivery, local services, or internet platform industries is a plus.

What we offer：

Global work environment:

Since it was first launched in the UK in 2016, HungryPanda has quickly become the leader of Chinese food delivery platform in the UK, and has expanded to France, New Zealand, the United States, Australia, Canada and other countries. It has set up operation departments in 10 countries.

Learning opportunities:

HungryPanda has a complete training system. Panda Academy has launched professional training courses and advanced training for various business departments to help you understand the work of business departments, master basic skills faster, and improve your own abilities; Line Manager has one-to-one communication and counseling.

Good working environment:

Flat organization, more efficient communication; highly educated background team, doctoral team of top overseas universities; promotion opportunities every year; regular departmental team building opportunities.

Job Types: Full-time, Permanent, Graduate

Benefits:

• Company pension

Language:

• Mandarin (required)

Work Location: In person