Media Planner in Dallas, Texas at Moroch Partners

• Teamwork & Collaboration
• Building Alignment

• Quantitative Foundation — Academic coursework or equivalent work-based training in statistics, marketing analytics, economics, or business math is preferred because the role must build data-backed plans, allocate budgets, and monitor pacing and spend accuracy across channels.
• Relevant Degree — Bachelor's degree in advertising, marketing, communications, media studies, business, or a closely related field, or equivalent professional experience demonstrating applied knowledge of media planning, audience analysis, budgeting, and client-facing communication.
• Client Presentation & Media Recommendation Experience — Demonstrated experience preparing and presenting media plans, planning rationale, campaign updates, performance insights, and optimization recommendations to clients, internal stakeholders, or cross-functional teams. Experience should show the ability to explain complex media decisions, communicate recommendations clearly, and build alignment around media strategies and campaign objectives.
• Execution Scope — Must show verifiable experience translating client objectives and audience insights into flowcharts, budget allocations, and authorization documents, while coordinating with buyers, vendors, and internal stakeholders to keep campaigns on time, on budget, and aligned to market conditions.
• Planning Experience — Typically requires 3 or more years of media planning experience in an agency, media company, or in-house marketing environment with direct responsibility for developing and maintaining integrated plans across broadcast, digital, social, and out-of-home channels.
• Platform Credentials — No certification is required, but current platform or product training credentials in media planning, ad operations, or analytics tools such as Mediaocean, Google Ads, Google Analytics, or equivalent are valued when they support accurate planning, pacing analysis, and campaign stewardship.

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel may be required for this position, up to approximately 25% of the time.