Media Activation Associate in Dallas, Texas at Learfield IMG College

Position Title: Media Activation Associate

Requisition ID: R101559

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

At EDGE, we’re redefining how brands and sports fans connect. As the media activation arm of LEARFIELD, we work with some of the world’s most exciting sports and entertainment properties to deliver digital-first campaigns that drive measurable results. Joining our team means being part of an ambitious, fast-growing group that thrives on creativity, collaboration, and making a real impact in the live events space.

If you’re passionate about digital marketing, excited by data-driven storytelling, and eager to grow your career in sports and entertainment, EDGE is the place for you.

The Media Activation Associate serves as a key connector between EDGE’smedia activation team and our sponsorship sales partners. You’ll support the planning, execution, and optimization of digital sponsorship campaigns across search, social, display, CTV, and programmatic platforms. This role is perfect for someone with a strong foundation in digital marketing who’s ready to expand their expertise in a dynamic, high-growth environment.

Essential Duties & Responsibilities:

Campaign Activation & Optimization

• Campaign Activation: Coordinate and support the launch of digital campaigns across major platforms, ensuring flawless setup, QA, and trafficking.

• Optimization & Reporting: Monitor performance, surface insights, and collaborate with Media Activation Managers to recommend

• optimizations that improve performance.

• Cross-Team Partnership: Serve as the primary point of contact for assigned sponsorship regions, helping translate sales goals into actionable media strategies.

• Workflow Management: Maintain campaign and reporting workflows using company systems.

• Client-Ready Communication: Support the creation of clear, polished reporting deliverables and updates that tell the story of campaign performance.

• Professional Growth: Build knowledge of digital channels, marketing technology, and the sports media landscape to expand your career trajectory at EDGE.

• Strategic & Forward-Thinking: Demonstrates the ability to anticipate needs, identify opportunities, and take initiative in driving projects forward.

• Self-Motivated & Accountable: Works independently with strong ownership of tasks and deliverables, maintaining consistent focus on accuracy and quality.

• Enthusiastic Communicator: Brings energy and clarity to communication, documentation, and organization, ensuring alignment across teams and stakeholders.

• Creative Problem Solver: Approaches challenges with a solution-oriented mindset, proactively identifying issues and offering preemptive recommendations.

• Collaborative Partner: Builds strong relationships across all levels of the organization, contributing to team success while supporting broader department goals.

• Professional Growth: Build knowledge of digital channels, marketing technology, and the sports media landscape to expand your career trajectory at EDGE.

Minimum Qualifications:

• Education: Bachelor’s degree required; advertising, marketing, or communications with a digital emphasis preferred.

• Experience: 2+ years of experience in a digital marketing role at a brand or agency.

• Technical Skills: Familiarity with digital ad platforms (Google Ads, Meta Ads Manager, DV360, etc.) and analytics/reporting tools.

• Nice to Have: Experience with sports, entertainment, or sponsorship marketing

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.