Outside Sales Representative – GenerLink (Illinois, Indiana & Iowa Territory) at Global Power Products – Lawrenceville, Georgia

We are seeking a driven, relationship-oriented Outside Sales Representative to lead GenerLink sales across Illinois, Indiana, and Iowa. This role focuses on building distributor partnerships, training electricians, supporting approved utility territories, and expanding new sales channels.

Distributor Engagement

• Call on and support electrical distributors (Graybar, City Electric, Crescent Electric, Rexel) to drive stocking and sales of GenerLink units.
• Lead branch visits, counter days, and technical product trainings.
• Monitor inventory levels and assist with reorder planning.

Electrician Network Development

• Identify, onboard, and support licensed electricians in approved utility areas.
• Coordinate training, field support, and communications to ensure smooth installations.

Channel Expansion

• Pursue non-traditional partners such as generator dealers, HVAC providers, and emergency preparedness companies.
• Drive local awareness through joint marketing campaigns and referral programs.

Utility & Market Development

• Build relationships with co-ops, municipal utilities, and EMCs to support education, pilots, and customer engagement.
• Stay informed of utility interconnection rules, approvals, and market opportunities.

Event Participation

• Represent the company at trade shows, home expos, contractor forums, and distributor events.
• Organize product demos and educational sessions for contractors and end-users.

Reporting & CRM

• Track activities and customer interactions using CRM tools.
• Provide regular reports on territory performance, pipeline, and competitive landscape.

Qualifications

• 3+ years of outside sales experience, preferably in electrical distribution, generators, or related technical products.
• Strong knowledge of the contractor and utility landscape in Illinois, Indiana, and Iowa.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated, organized, and able to manage a multi-state territory.
• Willingness to travel regularly throughout the region.

Preferred

• Existing relationships with distributors, contractors, or utility contacts in the Midwest.
• Familiarity with utility approval processes and home standby or portable generator markets.

Compensation & Benefits

• Base salary + performance-based commission
• Mileage reimbursement and travel expense coverage
• Medical, dental, and vision insurance
• 401(k) with company match
• Training and professional development opportunities