Director of Growth in Phoenix, Arizona at Redirect Health Inc

Director of Growth

Growth MarketingPhoenix, AZ (In Office)

Director of Growth – Build Growth That Helps More Families Access Healthcare

Healthcare shouldn’t be something you worry about when taking care of your family.

That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children.

No monthly premiumsNo deductiblesNo surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn’t a perk.It’s part of our mission.

Who We Are

Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance.

We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.

If you want your work to matter to families every single day, you’ll find purpose here.

How We Work (Our Core Values in Action)

At Redirect Health, our values guide how we show up for each other, our clients, and our members.

We do our best work when we:

Obsess Over People – We are always helpful, friendly, and humanOwn It to Completion – If we take something on, we see it throughAlways Improve & Adapt – We learn quickly and adjust without egoStart with “Yes, We Can Help You” – We lead with solutionsSucceed as a Team – We win through trust and collaborationDetest Waste & Unnecessary Complexity – We simplify to focus on what mattersAbout This Role

Own and Scale the Company’s Growth Strategy

Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.

You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.

Responsibilities include:

Develop and execute a comprehensive, multi-channel growth strategy aligned with company goalsOwn acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channelsEvaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channelsContinuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiencyBuild scalable systems for experimentation, testing, optimization, and rapid iterationAlign brand, growth, content, and customer experience into one cohesive growth engineWhat You’ll Do

Drive Data-Informed Growth & Performance

Create visibility into funnel performance, attribution, customer behavior, and marketing effectivenessBuild and improve dashboards, forecasting models, and reporting systems that support executive decision-makingTranslate complex data into clear recommendations and actionable business insightsBalance short-term acquisition performance with long-term customer value and brand growthPartner with Operations and Sales to improve attribution accuracy and pipeline visibility

Build & Lead the Next Generation Marketing Team

This role will play a key leadership role in building the future marketing organization at Redirect Health.

Recruit, mentor, and scale a high-performing growth marketing teamBuild internal capabilities while reducing dependency on external agenciesHelp architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflowsIdentify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiencyEstablish scalable processes, systems, and workflows that support long-term company growth

Improve the Customer Journey

Identify friction points across acquisition, onboarding, engagement, and retentionImprove customer experience and conversion through testing, optimization, messaging, and customer insightEnsure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experienceCollaborate cross-functionally to align customer experience across the full funnel

Build Cross-Functional Alignment

Partner closely with Sales, Product, Customer Success, Operations, and LeadershipAlign messaging, campaigns, reporting, and growth priorities across departmentsHelp create a culture of accountability, collaboration, experimentation, and customer-focused decision-makingHow Success Is Measured

Success in this role is measured by:

Sustainable growth in qualified leads, member acquisition, and revenue contributionImproved CAC efficiency, funnel conversion performance, and marketing ROIClear executive visibility into growth performance and attributionIncreased speed and effectiveness of testing, optimization, and executionSuccessful development of scalable marketing systems, workflows, and internal capabilitiesStrong cross-functional collaboration and operational alignmentProgress toward building a modern AI-enabled marketing organizationWhat We’re Looking For

We’re looking for someone who:

Has 7+ years of experience leading growth marketing, demand generation, or performance marketing teamsHas experience owning multi-channel growth strategies beyond paid media aloneHas scaled acquisition programs with meaningful budget responsibilityIs highly analytical and comfortable making decisions based on data and customer insightCan operate strategically while remaining highly hands-onUnderstands modern AI tools, automation, and the future direction of AI-enabled marketingIs excited by the opportunity to help build agentic AI workflows and scalable marketing systemsThrives in fast-moving, high-accountability environmentsCan simplify complexity and focus teams around execution and outcomesBuilds strong relationships and collaborates effectively across departmentsIs energized by mission-driven work that directly impacts families and healthcare accessibility

A strong performer in this role is known for:

Turning ambiguity into focused actionBalancing creativity with analytical rigorBuilding systems, not just campaignsDriving results without egoCreating clarity through data, communication, and leadershipMoving quickly while maintaining strategic thinkingEmbracing innovation and challenging outdated marketing modelsWhy Join Redirect Health

What “Free Healthcare” Actually Means

When we say free, we mean no money out of your paycheck and no cost when you need care:

No monthly premiumsNo cost to add your spouse or childrenNo deductibles (we reimburse them)No out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.

What You’ll EarnSalary: $120,000 – $150,000 per yearFREE healthcare for you and your entire familyDental & Vision insurancePaid time off & sick time401(k) accessA mission-driven team that believes in doing the right thingReady to Make a Difference?

If you’re excited to build growth systems that scale with purpose—and want your work to directly impact families every day—we’d love to hear from you.

Legal Stuff

Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship.

The pay range for this role is:120,000 - 150,000 USD per year(Phoenix)