Marketing Coordinator in Rochester, New York at Salzman Group Inc

The Marketing Coordinator is a multi-tasking, organized individual with a dual passion for creativity and strategy with excellent oral and written presentation skills. Pivoting effortlessly through the ever-evolving landscape of social media, new design trends, and marketing techniques for emails, SMS, and websites, is essential to success. You must be flexible with work assignments and capable of organizing and completing multiple projects at the same time in short time frames. We’re not just looking for someone to join our ranks; we’re seeking an innovator to elevate our game. This is a full time, in-house position in our office in Rochester, New York.

Responsibilities:

• Collaborate to co-manage our social media presence, ensuring a synchronized brand voice across all channels
• Align campaigns, share insights, and distribute tasks efficiently
• Develop and execute an innovative social media strategy
• Understand and differentiate between the unique voices of our brands
• Ensure that strategies, posts, and engagement are tailored appropriately to each brand's identity and audience
• Be proactive in engaging followers across our social media platforms, and respond to inquiries or feedback in a timely and professional manner
• Organize and execute contests to bolster our social media footprint
• Design and implement comprehensive marketing campaigns spanning emails, SMS, and website, ensuring cohesive messaging across all channels
• Test and analyze email and SMS campaigns for effectiveness, making data-driven decisions to improve engagement and conversion rates
• Collaborate with web design and content teams to ensure the website reflects current marketing campaigns and promotions
• Conduct daily assessments of competitor pricing and collaborate with management to decide on pricing implementations
• Setup, monitor, and analyze social media ad campaigns on different platforms (including Reddit, Pinterest, and Meta)
• Assist in the setup and optimization of Google Ads, ensuring alignment with broader marketing objectives
• Utilize analytic tools to provide regular reports on ad performance, engagement metrics, and ROI
• Actively participate in coffee forums, keeping an eye out for potential marketing avenues
• Oversee the distribution of press releases and choose the best platforms for dissemination
• Foster cross-platform collaboration with our partner brands

Qualifications:

• 2+ years of professional experience in digital marketing or social media management
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Proficiency in using social media analytics tools, including, but not limited to Facebook Insights and Google Analytics
• Proficiency in using analytics tools to monitor and optimize campaign performance
• Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo
• Ability to work effectively in both independent and collaborative team settings

Perks of the position:

• Small-business, fast-paced, E-commerce culture
• Dynamic career growth
• Employee discounts on coffee and brewing equipment
• Competitive health and dental insurance plans
• 401k plan w/Company contribution (after 1 year)
• Vacation time, sick time, and paid holidays
• Fully stocked kitchen in the office for all employees to enjoy
• Company-sponsored DashPass
• Unlimited coffee, cappuccinos, and lattes