Marketing Specialist in Rochester, New York at Christa Construction LLC

Marketing Specialist

Rochester, NY | On-site, Full-Time

At Christa Construction, we build more than projects, we build relationships, strong teams, and spaces that make a lasting impact in the communities where we work.

We’re looking for a Marketing Specialist to join our team in Rochester. This role is responsible for coordinating marketing activities, developing engaging content, maintaining the company’s digital presence, supporting events and community initiatives, and ensuring consistent brand messaging across platforms. This position collaborates with internal teams to promote the company’s services, projects, people, and culture while supporting broader business development efforts.

Essential Functions & Accountabilities:

• Coordinate and execute marketing activities that support the company’s brand, projects, people, community involvement, and business development efforts.
• Maintain and update the company website with current project profiles, company news, staff information, and other relevant content to ensure an accurate and engaging online presence.
• Develop, schedule, and maintain engaging content across the company’s social media platforms, including LinkedIn and Instagram.
• Track social media and digital engagement metrics and assist with evaluating and enhancing the company’s marketing strategy.
• Manage internal communications, including the corporate newsletter and other employee communications as assigned.
• Create and coordinate marketing content, graphics, presentations, flyers, invitations, advertisements, and other branded materials.
• Maintain consistent company branding and messaging across digital, print, event, and internal communication materials.
• Produce monthly drone footage compilations and coordinate supplemental project footage, photography, and visual content as required.
• Support the planning and preparation of trade shows, conferences, networking events, client events, and community activities, including development of materials and coordination of booth/event setup.
• Coordinate employee volunteer initiatives by organizing participation, tracking involvement, and promoting community engagement activities.
• Maintain and organize marketing files, project information, photography, digital assets, and related databases so information is accurate, current, and readily accessible.
• Assist in the development, tracking, and administration of the annual marketing budget.
• Coordinate with the business development team to develop materials that support client outreach, presentations, proposals, and relationship-building activities.
• Ability to work on-site and travel as required.
• Completes all other duties as assigned.

Knowledge, Skills and Abilities:

• Proficiency in MS Office Suite, specifically Outlook, PowerPoint, Word and Excel.
• Proficiency in Adobe Creative Suite, Canva and other marketing/design software programs.
• Experience creating and maintaining social media content.
• Experience maintaining website content and working within a website CMS platform preferred.
• Strong writing, editing, proofreading and content-development skills.
• Understanding of brand standards and the ability to maintain consistent messaging and visual identity.
• Ability to learn and engage with multiple software platforms and/or systems.
• Exemplary presentation, planning and time management skills.
• Excellent oral and written communication skills.
• Detail oriented with the ability to manage multiple priorities in a fast-paced environment.
• Ability to multitask, organize and prioritize daily workload.
• Strong organizational skills and attention to detail.
• Excellent interpersonal skills; highly motivated, self-starter and responsible person.
• Teamwork and service oriented, with the ability to build rapport and cooperative relationships.

Work Environment:

• Frequently required to sit, stand and walk for prolonged periods.
• Assist with the setup and breakdown of trade show booths, conference displays, and event materials.
• Travel up to 30% within New York as required.
• Safely load, transport and unload materials, equipment and event supplies as needed.
• General office environment requiring frequent interaction with employees in a construction environment with exposure to noisy conditions.
• Ability to work in various indoor and outdoor environments depending on job site conditions.
• Prolonged use of a PC, laptop, typing, viewing display screens and mobile phone.
• Frequently required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds.

Education and Experience:

• High school diploma or GED equivalency required.
• Associate or Bachelor’s degree in Marketing, Communications, Graphic Design, Business or another related field preferred.
• Experience in marketing, communications, content development, social media, graphic design, or administrative support preferred.
• Proficiency in Microsoft Office Suite; experience with Canva, Adobe Creative Suite, social media scheduling tools, and website CMS platforms preferred.

Salary Range:

$50,000-$70,000 annually

Benefits:

Christa offers a competitive benefits package including:

• Comprehensive Medical, Dental & Vision Coverage
• 100% Employer-Paid Life and LTD Disability Insurance
• 401(k) with 50% Company Match
• Paid Time Off
• Paid Company Holidays

Why Christa

People join construction for the projects.

They stay because of the people.

At Christa Construction, we’re proud of the relationships we’ve built, with our clients, our partners, and within our own teams.

If you’re looking for more than just your next project, and want to be part of a company where collaboration, quality, and long-term growth matter, we’d love to hear from you.

Christa Construction LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, predisposing genetic characteristics, marital or familial status, military or veteran status, citizenship or immigration status, or any other characteristic protected by federal, state, or local law. Individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process and to perform essential job functions. If accommodation is needed, please contact us.