Business Development Representative (Healthcare Exp. Req.) at Fiesta Health – Atlanta, Georgia

Role: Business Development Representative
FLSA: Full Time | Salaried | Exempt
Reports to: Director of Operations

Fiesta Health is seeking a driven and relationship-focused Business Development Representative (BDR) to support the growth of our Applied Behavior Analysis (ABA) services. This role is responsible for building and maintaining a strong referral network, generating qualified leads, and serving as a key liaison between referral partners, families, and internal clinical teams.

The ideal candidate is highly motivated, relationship-oriented, and passionate about expanding access to quality behavioral health services. This individual will play a critical role in connecting families and community partners to Fiesta Health’s ABA programs.

• Conduct high-volume outreach (50-100 calls per day) to healthcare providers, pediatricians, therapists, schools, and community organizations across Georgia and other markets as needed.
• Identify, prospect, and qualify new referral sources to build a consistent and sustainable pipeline.
• Develop and maintain strong professional relationships with key referral partners, including care coordinators, educators, and clinical providers.

• Serve as the primary point of contact for referral partners, ensuring consistent communication and engagement.
• Provide ongoing education to partners about Fiesta Health's ABA services, intake process, and patient outcomes.
• Maintain regular follow-up with referral sources to strengthen relationships, request referrals, and provide updates on client progress (as appropriate and compliant with privacy regulations).

• Qualify inbound and outbound leads and coordinate next steps with intake teams and clinical leadership.
• Schedule and coordinate meetings between referral sources and internal stakeholders, including Account Executives or Operations leadership.
• Partner closely with operations and clinical teams to ensure a smooth intake and onboarding process experience for families.

• Plan and execute virtual and in-person "lunch and learn" sessions to educate referral partners on ABA services.
• ​​​​​​​Represent Fiesta Health at local events, healthcare forums, and community outreach initiatives to increase brand awareness.
• Collaborate with marketing and operations teams to align outreach strategies with organizational growth goals.

• Utilize CRM systems to accurately track outreach activities, referral sources, and pipeline progress.
• ​​​​​​​Maintain detailed documentation of all communications, follow-ups, and outcomes.
• Consistently meet or exceed daily, weekly, and monthly outreach and conversion metrics.

• Participate in daily or weekly check-ins with leadership to review performance metrics, referral pipeline updates, and outreach strategy.
• Provide regular reporting on activities, conversion rates, and market feedback.
• Collaborate cross-functionally to improve referral processes and overall patient experience.

• Support special projects and initiatives related to growth, partnerships, and market expansion.
• Perform other duties as assigned to support the success of Fiesta Health’s services.

Role Requirements:

• BS degree in Marketing or Business Administration is required, or similar. Experience in lieu of degree may be considered.
• 3+ years of experience in business development, healthcare outreach, or sales (ABA or behavioral health experience strongly preferred)
• Strong understanding of referral-based healthcare models
• Excellent communication, relationship-building, and organizational skills
• Experience with CRM systems and performance tracking
• Ability to work in a fast-paced, metrics-driven environment
• Passion for improving access to care for children and families

Compensation/Benefits:

• Health Benefits (Medical Dental, Vision)
• 401k Retirement
• Excellent Culture & Growth Opportunities
• Paid Time Off (PTO)
• Comp: Starting from $45k/ per annum + bonus. (Bonus will be based on achieved sales quotas and targets)

At Fiesta Health, we believe that a diverse, inclusive, and equitable workplace is essential to our mission of delivering compassionate, high-quality care. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills—because the more inclusive we are, the better we can serve our community.

At Fiesta Health, we believe that a diverse, inclusive, and equitable workplace is essential to our mission of delivering compassionate, high-quality care. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills—because the more inclusive we are, the better we can serve our community.