Sr Director, Brand Management at SAMYANG AMERICA INC – Brea, California

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are seeking an experienced and strategic Sr Director of Brand Management for Tangle and Samyang to lead end-to-end marketing and commercial success for the Tangle and Samyang brands.

Key Responsibilities:

• Lead brand management function for Tangle and Samyang brands

• Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount)

• Develop and lead annual strategic plan to deliver against business objectives for portfolio

• Lead brand and market expansion efforts for a portfolio of products

• Build brand strategy and portfolio strategy

• Partner with the Innovation team and HQ on developing innovation roadmap

• Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs

• Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans.

• Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation.

• Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms

• Partner cross-functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plans

• Own the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are met

• Develop and execute integrated marketing communication strategies across ATL, digital, in-store, social media, shopper marketing, and e-commerce platforms to drive awareness and engagement

• Monitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunities

• Lead and mentor the marketing team, agency partners, and external vendors to deliver high-impact campaigns

• Track and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholders

Requirements:

• 10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations

• CPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, etc.)

• New product commercialization and launch experience in retail is mandatory

• Existing marketing director with 1-3 years experience

• Must have people management experience, managing a minimum of 3 people at the same time

• Portfolio management (multi-product) experience

• Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment data

• Experience managing integrated marketing campaigns including paid, organic, shopper, and influencers

• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC

• Experience partnering with global organizations

• Led packaging and brand design projects

• Bachelor’s degree. MBA preferred.

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.