General Manager in Denver, Colorado at Discount Forklift

Position: General Manager
Company: Discount Forklift
Location: Denver, Colorado
Employment Type: Full-Time
Compensation: [Salary - $80,000 to $92,000 + Bonus Opportunity]
Schedule: Monday–Friday, with occasional after-hours needs based on business demands
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About Us
Discount Forklift is a growing forklift sales, rental, parts, and service company committed to providing customers with dependable equipment, honest service, and fast solutions. We are looking for a strong, motivated General Manager to lead daily operations, drive sales growth, manage our team, and help us continue becoming the best in the industry.
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Job Summary
The General Manager will oversee the day-to-day operations of the business, including sales, rentals, service, parts, customer relationships, employees, profitability, and overall branch performance.
This person must be a strong leader, organized, accountable, customer-focused, and able to push the team to do the right thing while performing at a high level.
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Key Responsibilities
• Manage daily operations for sales, rentals, service, parts, and customer support
• Lead, train, motivate, and hold team members accountable
• Drive revenue growth through equipment sales, rentals, service work, and parts sales
• Build and maintain strong relationships with customers, vendors, and suppliers
• Monitor business performance, expenses, margins, and profitability
• Ensure customers receive fast, professional, and high-quality service
• Help resolve customer issues and make smart business decisions
• Manage workflow between sales, service, rental, delivery, and admin teams
• Review quotes, invoices, work orders, rental agreements, and customer follow-ups
• Help recruit, interview, hire, and train new employees
• Maintain a safe, clean, organized, and productive work environment
• Set goals for the team and make sure they are being met
• Report regularly to ownership on performance, challenges, and opportunities
• Make sure company policies, procedures, and standards are followed
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Job Requirements
• Previous management experience required
• Experience in forklift, equipment, machinery, automotive, trucking, construction, rental, warehouse, logistics, or industrial sales preferred
• Strong leadership and communication skills
• Ability to manage sales, operations, service, and employees
• Strong customer service and problem-solving ability
• Ability to read and understand quotes, invoices, purchase orders, and basic financial reports
• Comfortable using computers, CRM systems, email, and business software
• Must be organized, dependable, and results-driven
• Must be able to make decisions and take responsibility
• Must have a valid driver’s license
• Must be able to pass any required background check and drug screening, if applicable
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Preferred Qualifications
• Forklift or material handling industry experience
• Experience managing technicians, salespeople, rental fleets, or parts departments
• Strong understanding of service operations and customer account management
• Experience with profit and loss responsibility
• Ability to grow a business and improve team performance
• Bilingual English/Spanish is a plus, but not required
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Ideal Candidate
The right person for this role is a leader who can take ownership, solve problems, motivate people, and keep the business moving forward. We want someone who is professional, honest, competitive, and serious about helping the company win the right way.