Marketing Manager – Content & Digital in Vandalia, Ohio at Exhibit Concepts Inc.

Description: The Marketing Manager - Content & Digital is responsible for leading the development and execution of content and digital marketing strategies that drive brand awareness, engagement, lead generation, and customer retention across ECI lines of business.This role is the functional owner for content development and digital channels, including website, SEO, organic and paid media, social media, video, campaign assets, and analytics. The position also supports an assigned line of business, with the Museum audience serving as an important area of focus and market learning. Museum, cultural institution, exhibit, experiential design, or adjacent industry experience is preferred, but the primary priority is proven content and digital marketing capability.The role works cross-functionally with Line of Business leaders, Sales, internal subject matter experts, creative team members, and external partners to deliver high-impact campaigns and storytelling that support revenue growth and position ECI as a thought leader.Success in this role requires strategic thinking, hands-on execution, strong collaboration, curiosity, sound judgment, and the ability to translate audience insights into measurable marketing outcomes. The role also requires alignment with ECI core values: People-First, Forward-Thinking, and Partnership.

Supervisory Responsibilities:

• No direct supervisory responsibilities.
• Manage outside partners, vendors, and project contributors as needed to support content, digital, video, campaign, and analytics deliverables.

Primary Duties and Responsibilities:

Content , Storytelling, & Thought Leadership

• Lead development of marketing content, including blogs, case studies, testimonials, project profiles, video, social content, website copy, sales materials, award submissions, and campaign assets.
• Partner with Line of Business SMEs and Sales to turn business priorities, audience insights, and project stories into clear, compelling, SEO-informed content.
• Maintain an editorial calendar and ensure consistent, high-quality content aligned with line of business priorities and brand standards.
• Support ECI thought leadership by creating content that demonstrates market expertise, client outcomes, and differentiated value.

Strategic Planning & Market Positioning

• Develop annual and quarterly marketing plans with measurable objectives aligned to business goals.
• Define positioning strategies and ensure messaging consistency across all channels.
• Establish targets, budgets, and forecasts in collaboration with senior leadership.
• Performance Indicators:
• Marketing plans delivered on time and aligned with corporate objectives.
• Achievement of defined KPIs for reach, engagement, and conversion.

Digital Marketing Leadership

• Own and optimize digital marketing channels, including corporate websites, SEO, organic social, paid media, search marketing, and digital campaign execution.
• Use marketing technology, automation tools, CRM data, and platform analytics to improve campaign performance and audience engagement.
• Stay current with evolving digital marketing practices, content formats, AI-enabled tools, platform changes, and emerging trends.
• Develop and execute social media content that may require onsite collaboration, shop-floor/project visibility, and quick-turn content capture.

Video, Photography, & Optimization

• Plan, capture, coordinate, and/or edit photo and video content for testimonials, project stories, social media, website use, and campaign support.
• Coordinate video projects from concept through post-production, including scheduling, shot planning, onsite capture, vendor coordination, editing, asset management, and final delivery.
• Create professional-quality video and visual assets using appropriate tools, including Adobe Creative Cloud/Adobe Premiere Pro and Canva or comparable platforms.
• Partner with internal creative resources and external vendors when specialized production support is needed.

Strategic Planning & Market Positioning

• Support the development of annual and quarterly marketing plans with measurable objectives aligned to business goals.
• For the assigned line of business, build audience understanding, identify market insights, support positioning strategy, and help ensure successful execution of the annual marketing plan.
• Define messaging approaches and ensure consistency across content, digital, social, and campaign channels.
• Recommend targets, budget considerations, and performance expectations in collaboration with the Marketing Director and senior leadership.

Analytics, Optimization & Lead Generation

• Create, track, and report analytics across digital platforms, campaigns, website activity, social channels, paid media, and content performance.
• Translate performance data into actionable insights that improve reach, engagement, conversion, retention, and ROI.
• Execute integrated campaign strategies through content and digital channels to support lead generation and customer retention.
• Develop and optimize nurture workflows to support lead conversion, audience engagement, and ongoing customer communication.
• Use testing, reporting, and campaign insights to continuously improve effectiveness.

Collaboration & Communication

• Partner with Line of Business SMEs, Sales, creative contributors, leadership, and vendors to ensure campaign readiness, lead follow-up, and message alignment.
• Provide on-brand, on-message materials that support Sales and assigned line of business initiatives.
• Present strategies, project status, budgets, and results to internal stakeholders and external partners as needed.
• Assist with proposals, pitches, and revenue-generating client projects through tailored content and messaging support.
• Manage content assets, documentation, timelines, and related marketing budgets with accuracy and follow-through.

Performance Indicators

• Marketing and content plans delivered on time and aligned with business objectives.
• Measurable progress against KPIs for reach, engagement, lead generation, conversion, retention, and content performance.
• Improved quality, consistency, and timeliness of content and digital deliverables across lines of business.
• Strong collaboration with Sales, Line of Business SMEs, leadership, and external partners.
• Effective use of analytics to inform decisions and improve future campaign performance.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field required; MBA or advanced training preferred.
• Five or more years of related content marketing, digital marketing, or integrated marketing experience preferred; candidates with a strong portfolio and directly relevant experience may also be considered.
• Proven ability to develop and execute content and digital marketing plans across multiple channels.
• Strong writing, editing, storytelling, content planning, and message-development skills.
• Experience with website management, SEO, organic social, paid search, paid social, campaign execution, and analytics reporting.
• Experience with marketing automation, CRM tools, digital platforms, reporting dashboards, and project management processes.
• Photography, videography, and video editing experience strongly preferred, including comfort with Adobe Creative Cloud/Adobe Premiere Pro, Canva, or comparable tools.
• Ability to learn a new audience or industry quickly and translate that learning into relevant marketing strategy and content.
• Museum, cultural institution, visitor experience, exhibit, experiential design, architecture/design, nonprofit, education, or project-based B2B marketing experience preferred.
• Strong organizational skills with the ability to manage multiple priorities, deadlines, stakeholders, and deliverables
• Self-starter with strong follow-through and the ability to operate with limited day-to-day supervision.
• Anticipatory, intuitive, and proactive; able to think ahead, identify needs, and recommend next steps.
• Collaborative and open to feedback, with the ability to balance strong ideas with input from stakeholders.
• Comfortable working in a creative, fast-moving, project-based environment.
• Strong interpersonal presence and interest in building team connection in a hybrid office environment.
• Curious, resourceful, and willing to seek training, tools, or knowledge needed to solve problems independently
• Hybrid role with regular onsite presence required, generally two to three days per week or as business/project needs require.
• Onsite presence is important for collaboration, social media content, project visibility, shop-floor content capture, and team connection.
• Travel approximately 10% to 20% for industry events, testimonials, content capture, client/project support, and other business needs.
• Primarily sedentary role with regular computer work. May occasionally stand, walk, bend, or carry light equipment for onsite content capture or travel.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.