Marketing Liaison at AMERICAN ADVANCED MANAGEMENT – Salida, California
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About This Position
POSITION TITLE: Marketing Liaison
DEPARTMENT: Admissions/Marketing
EMPLOYEE REPORTS TO: Director of Marketing
SUPERVISES: N/A
FLSA STATUS: Exempt
EMPLOYMENT STATUS: Full-time
DESCRIPTION OF POSITION
This job description is a record of the essential functions of the listed job. The job description
provides the employee, CEO, Human Resources, applicants, and other agencies with a clear
understanding of the job, where it fits into the organization, and the skill and work requirements in
relation to other jobs. Jobs are always changing to some degree and the existence of the approved
job description is not intended to limit normal change and growth. The facility will make reasonable
accommodations to otherwise qualified individuals who are capable of performing the essential
functions of the job with or without reasonable accommodation.
POPULATION SERVED
The position does not involve direct patient care for a population of patients ages 18 and
older. Age specific experience and/or special training and/or expertise is not required to
serve this population.
POSITION SUMMARY
The Marketing Liaison is responsible for developing census as defined through targeted
goals of the corporation’s plan and developing referral relationships with the geographic
territory with an emphasis of face to face contacts. The Marketing Liaison will also assist
with coordination of referral to admission conversion process and represent Central Valley
Specialty Hospital in community-related activities.
Requirements:POSITION QUALIFICATIONS
Bachelor’s Degree preferred or equivalent job experience. Minimum 2 years’ experience
as clinician or tech in healthcare environment preferred. Minimum 1 year successful sales
experience in healthcare environment. Previous experience with acute hospital, rehab
hospitals, or long term care marketing preferred.
DUTIES AND RESPONSIBILITIES COMPLETES REPORTS REQUIRED BY CENTRAL VALLEY SPECIALTY
HOSPITAL
A. Maintains database collection in appropriate software programs and follows
established processes.
B. Maintains weekly and monthly logs and reports involving activities as
requested to corporate office.
C. Submits appropriate development materials as requested for approval.
COMPLETES PATIENTS REFERRED FOR ADMISSION
A. Performs initial pre-admissions assessment and review chart.
B. Obtains financial information as necessary from chart.
C. Assesses patient’s stability for hospitalization.
D. Interviews patient, family, physician and discharge planners to gather
information and determine special needs.
E. Communicates special needs to appropriate staff
F. Adheres to admission needs regarding patient transfer and coordination.
G. Communicates with payer sources as required
COORDINATES BUSINESS AND MEDICAL INFORMATION WITH HOSPITAL
DEPARTMENTS PRIOR TO PATIENT ADMISSION
A. Coordinates pertinent data with admitting personnel as appropriate.
B. Interprets relevant facility policies to patient and family; example, financial
information, patient information and hospital collateral materials.
SERVES AS REPRESENTATIVE AND MEMBER OF MARKETING/ADMISSIONS
TEAM
A. Participates in community activities and educational in services/seminars.
B. Educates hospital based or other health care professionals and physicians
as well as patients and families regarding services and programs.
C. Attends meetings as required.
D. Manages territory and achieves assigned duties including volume
expectations.
E. Participates in education presentations to health professionals and the
public.
F. Participate in program development as requested.
MAINTAINS ACCOUNTABILITY FOR ACTIVITES
A. Maintains documentation on contacts and activities.
B. Completed required database entry collection in a timely manner.
C. Works continually to maintain relationships with physicians and other entities.
D. Participates in other activities and special events.
E. Maintains documentation which is in compliance with regulatory agencies.
F. Maintains confidentiality of all medical and department records.
CORPORATION WIDE/WORKPLACE BEHAVIORS
A. Displays a customer service attitude toward patients, visitors, staff members
and referral sources of all ages at all times.
B. Communicates with all customers at their level of ages:
- Communicates with customers at their level of understanding
- Explains marketing policies
- Supplements explanations with reasons “why”
- Realizes there may be some resistance
- Allows customer to maintain control
C. Demonstrates flexibility and responsibility in accepting assignments
D. Works well with others and is supportive of team efforts.
E. Responds positively to changing circumstances.
IMPLEMENTS MARKETING PROGRAMS FOR THE CORPORATION
A. Supports annual business development initiatives.
B. Implements Plan of Week/Plan of Day marketing strategies for
admissions/marketing team.
C. Provides as-needed coverage for act on referrals 24/7 including weekends
and holiday
D. Assures all printed collaterals and purchased marketing items are through
corporate vendors only-NO HOME MADE COLLATERALS OR
PROMOTIONAL ITEMS.
DEVELOPS AND IMPROVES CONTRACTING RELATIONSHIPS
A. Directs managed care contracting and relationship building activities at the
corporate level.
B. Works closely with the Director of Marketing to move contracts to
execution/implementation.
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Job Location
Job Location
This job is located in the Salida, California, 95368, United States region.