Aimbridge Corporate - Marketing Analytics Manager in Plano, Texas at Aimbridge Hospitality

Aimbridge Corporate - Marketing Analytics Manager

Are you passionate about turning data into powerful marketing stories? Join us as our Marketing Analytics Manager and play a key role in shaping our data-driven strategy. Youll lead the way in managing marketing dashboards and reporting, ensuring our hospitality portfolio thrives on accurate insights and seamless reporting.

QUALIFICATIONS:

• Bachelors degree in Data Science, Business Analytics, Marketing, Computer Science, or a related field, with 35 years of experience in data management, business intelligence, or marketing analytics
• Experience in the hospitality industry or multi-property management environment preferred
• Advanced skills in SQL, Power BI (DAX, data modeling, dashboard design), and Microsoft Excel for data analysis and visualization. Experience with additional BI tools (Tableau, Looker, etc.) preferred
• Experience managing Google Cloud Platform (BigQuery, Cloud Storage), Google Analytics, and Google Marketing Platform tools
• Proficiency in Power Apps and Power Automate (Microsoft Power Platform) for app development and workflow automation
• Strong understanding of data modeling, ETL processes, marketing metrics, attribution models, and performance measurement

JOB RESPONSIBILITIES:

Data Infrastructure Management

• Oversee and optimize data pipelines that support marketing analytics and reporting needs
• Implement data governance standards and best practices across all marketing data sources
• Implement website analytics tagging through Google Tag Manager (GTM)

Reporting & Analytics

• Develop and deliver comprehensive monthly marketing performance reports and create interactive dashboards through Power BI, providing visibility into key marketing metrics and KPIs
• Translate complex data into clear, actionable insights for stakeholders at all levels
• Establish and monitor benchmarks to track performance against goals and industry standards

Property Data Management

• Manage and maintain our property database through Power Apps, ensuring accuracy and completeness of property information across all systems
• Build and optimize automated workflows to streamline property data updates and processes. Ensure accuracy and completeness of property information

Ad Hoc Analysis

• Respond to data requests from marketing and executive leadership teams and conduct deep-dive analyses to uncover trends, opportunities, and areas for improvement
• Provide data-driven recommendations to inform strategic marketing decisions

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan

PROPERTY INFORMATION:

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.

Application deadline for Colorado positions: