Associate Director of Sales at Dreamscape Hospitality – Addison, Texas

Associate Director of Sales

Lifestyle Hotel – Managed by Marriott International

The Associate Director of Sales supports the Director of Sales & Marketing in executing the hotel’s sales strategy and achieving revenue goals across all market segments. This role combines proactive selling, leadership, and strategic planning to drive top-line performance while embodying Marriott’s values and service culture.

The ideal candidate is a results-driven hospitality professional who thrives in a lifestyle hotel environment and excels at building relationships, mentoring team members, and uncovering new revenue opportunities.

Key Responsibilities

Revenue Strategy & Planning

· Assist in developing and executing the hotel’s annual Sales & Marketing Plan.

· Support the achievement of budgeted room, catering, and total hotel revenue goals.

· Partner closely with Revenue Management to align sales strategies with demand patterns and pricing.

· Maintain accurate forecasting, pipeline management, and production reporting in CI

· Analyze STR reports, market intelligence, and account performance to identify opportunities.

Proactive Selling & Business Development

· Maintain a portfolio of key corporate group accounts.

· Prospect and secure new business through cold outreach, networking, and industry events.

· Conduct sales calls, virtual presentations, and property site inspections.

· Negotiate contracts and close business aligning with Marriott brand standards and dreamscape standards.

· Represent the hotel at trade shows, community events, and brand initiatives.

Leadership & Team Development

· Support coaching, mentoring, and performance management of the sales team.

· Help drive accountability for sales goals, prospecting activity, and production targets.

· Step in as sales leader in the absence of the Director of Sales & Marketing.

· Foster strong collaboration with Event Management, Operations, Marketing, and Revenue teams.

Brand & Culture

· Serve as a brand ambassador for dreamscape and the hotel’s lifestyle positioning.

· Ensure all sales practices align with Marriott and dreamscape policies, tools, and compliance standards.

· Build partnerships within the local community to enhance brand visibility and demand.

Required Qualifications

· 4–7+ years of hotel sales experience; Marriott hotel experience preferred.

· Previous Senior Sales Manager or Assistant Director of Sales experience preferred.

· Proven track record of meeting or exceeding revenue targets.

· Strong knowledge of corporate, group, and SMERF segments.

· Experience with Marriott systems strongly preferred:

o CI/TY (Customer Information Tool)

o MARSHA / Lightspeed

· Excellent negotiation, presentation, and relationship-building skills.

· Ability to analyze data and translate insights into actionable strategies.

Core Competencies

· Strategic and analytical mindset

· Proactive prospecting and closing skills

· Strong leadership and coaching ability

· Excellent communication and storytelling skills

· Highly organized and results-driven

· Passion for hospitality and guest experience

Compensation & Benefits

· Competitive base salary + incentive bonus plan

· Comprehensive benefits package (medical, dental, vision, vacatopn, sick and supplemental plans including pet insurance)

· Marriott travel discounts and global career growth opportunities

· Dynamic and collaborative team culture