Manager of Communications and Marketing in New York City, New York at The Morgan Library & Museum

The Morgan Library & Museum

Job Title: Manager of Communications and Marketing, Full-time

Reports to: Director of Communications and Marketing

Department: Communications and Marketing Department

Supervises: Intern

Date: November 2026

Summary:

The Manager of Communications and Marketing is responsible for planning, implementing, and evaluating integrated marketing and communications strategies, in consultation with the Director of Communications and Marketing, to increase public awareness, drive attendance, and advance the museum’s mission. Reporting to the Director, the Manager leads the execution of advertising efforts, overseeing digital and print campaigns and developing promotional strategies for exhibitions, programs, membership, and institutional priorities. The Manager also supports media relations through the development of press materials, coordination of exhibition and program publicity, media outreach, and cultivation of relationships with journalists and community partners. Working closely with the Director and colleagues across the museum, the Manager ensures that marketing and communications efforts effectively engage audiences and promote the Morgan’s exhibitions, collections, programs, and institutional priorities.

Essential Functions:

Marketing & Advertising

• Develop and implement integrated marketing strategies and campaigns that promote the museum's exhibitions, programs, events, membership initiatives, and institutional priorities.
• Collaborate with the Director of Communications and Marketing to develop promotional strategies, key messaging, advertising priorities, and campaign goals.
• Manage email marketing initiatives, including content development, audience segmentation, scheduling, and performance analysis.
• Oversee digital and print advertising campaigns in collaboration with the museum's advertising agency.
• Monitor marketing performance and campaign analytics, providing recommendations to optimize results.
• Manage paid social media advertising campaigns and identify opportunities to expand audience reach through partnerships and cross-promotional initiatives.
• Maintain marketing and press contact databases and related communications records.
• Develop and oversee the production of marketing materials, including digital and print collateral, visitor guides, signage, and other promotional materials.
• Oversee the planning, production, installation, and maintenance of interior and exterior museum signage, coordinating vendors, approvals, and required permitting.

Media Relations

• Support the development and execution of media relations strategies that increase visibility for the museum's exhibitions, programs, events, and institutional initiatives.
• Write, edit, and distribute press releases, media advisories, and other press materials.
• Coordinate media outreach, including media visits, interviews, press opportunities, and collaboration with our external public relations agency on select exhibitions.
• Cultivate relationships with media outlets in collaboration with the Director of Communications and Marketing, identifying opportunities for earned media coverage.
• Monitor media coverage, maintain press records, and evaluate the effectiveness of publicity efforts.
• Coordinate photo and video production for editorial, promotional, and institutional communications.

Other duties

• Manage the College Ambassadors program, and their onsite activities and training.
• Demonstrate a willingness to participate in institutional committees and cross-departmental initiatives.
• Manage expenses, track invoices, and assist with departmental budget management.

Education & Experience

• B.A. Degree (or equivalent); with strong interest in the arts and humanities preferred.
• 7-8 years of relevant experience at an agency or cultural institution.

Knowledge, Skills, & Abilities

• Proficiency with digital advertising platforms, including Google Ads and social media advertising platforms (such as Meta Ads Manager for Instagram and Facebook, TikTok Ads Manager, and emerging platforms), as well as Mailchimp, Canva, Meltwater or similar media monitoring platforms, and Microsoft Office Suite.
• Exceptional writing, editing, and proofreading skills, with meticulous attention to detail and a strong command of grammar, style, and tone.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously, prioritize competing deadlines, and ensure accuracy and consistency across all work.
• Ability to follow detailed instructions, exercise sound judgment, and work independently while maintaining a high standard of quality.
• Understanding of media relations, audience research, and qualitative and quantitative data analysis.
• Ability to collaborate effectively with internal departments, external partners, and vendors.
• Knowledge of art history and an interest in literature and music preferred.

Additional Requirements

• This is an onsite position requiring regular in-person work, including overseeing photo and video shoots, media appointments, and other activities. Occasional morning, evening, and weekend hours are also required.

Work Environment

• Moderate noise in collaborative, shared office environment.

Physical Requirements

• Ability to stand for extended periods during media events, special events, and photography or film shoots.
• Ability to work for extended periods at a computer and perform tasks requiring sustained digital and written communication.

Compensation & Benefits

Salary is competitive and commensurate with experience. The salary range for this role is $92,000 to $98,000 with a generous benefits package.

The Morgan Library & Museum receives many applications and inquiries for employment. Unfortunately, we are not able to respond to all of them. Due to the high volume of applicants, we can contact only those candidates whose skills and background best fit our needs.

EEO Statement
The Morgan is an Equal Opportunity Employer and is committed to complying with all federal, state, and local equal employment opportunity laws. The Morgan provides equal employment opportunities to all employees and applicants for employment without regard to race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, gender identity or expression, sexual and reproductive health decisions or decision making (of covered persons or their dependents), disability, height, weight, marital status, familial status, domestic partnership status, caregiver status, genetic information or predisposing genetic characteristics, military status, domestic violence, sexual violence, or stalking victim status, pre-employment arrest record, or any other characteristic protected by law.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.