Product Marketing Manager in Canada Creek, Nova Scotia at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager in Canada.

This role sits at the intersection of product, marketing, and education, shaping how a leading elementary learning platform is positioned and adopted across global markets. You will define and drive go-to-market (GTM) strategies for new products and categories, translating product innovation into clear, compelling narratives that resonate with educators, administrators, students, and families. Working cross-functionally with Product, Sales, and Customer Success, you will influence roadmap decisions, enable revenue teams, and ensure consistent messaging across regions. The environment is fast-moving, collaborative, and highly mission-driven, with a strong emphasis on impact in K–12 education. This is a high-visibility role for a strategic marketer who thrives in ambiguity and enjoys building structure from the ground up. Your work will directly shape adoption, growth, and long-term customer success across multiple international markets.

You will own and execute end-to-end product marketing and go-to-market strategies, shaping positioning, messaging, and launch execution for new features, tools, and product categories. You will act as a key connector across teams, ensuring alignment between product development, sales execution, and customer success outcomes.

• Lead GTM strategy for new products and categories, including positioning, naming, pricing, and market definition
• Develop messaging and campaign strategies for core platform offerings and curriculum products across multiple education segments
• Serve as the primary bridge between Product, Sales, and Customer Success to ensure alignment across roadmap, adoption, and revenue goals
• Conduct market research, competitive analysis, and persona development focused on the elementary education ecosystem
• Build sales enablement assets such as pitch decks, case studies, battlecards, and ROI tools to support field teams
• Translate complex product capabilities into clear, compelling narratives that drive engagement and adoption
• Monitor market feedback and performance data to refine positioning and optimize GTM effectiveness

You bring strong experience in product marketing within SaaS or education technology environments, with the ability to combine strategic thinking, storytelling, and cross-functional execution. You are equally comfortable shaping high-level strategy and delivering hands-on launch assets.

• 5+ years of experience in Product Marketing, ideally in SaaS or EdTech environments
• Strong ability to translate technical product features into clear value propositions and messaging
• Proven experience leading or contributing to GTM strategy and product launches
• Excellent cross-functional collaboration and project management skills
• Ability to use both qualitative insights and quantitative data to guide decisions and measure success
• Strong communication and storytelling skills tailored to diverse audiences (technical, business, and education stakeholders)
• Deep empathy for educators and understanding of K–12 learning environments is highly valued

• Medical, dental, orthodontics, and vision coverage
• 401(k) retirement plan with employer match
• Flexible paid time off policy
• Paid parental leave
• Monthly technology stipend and home office setup support
• Professional development stipend
• Charitable donation matching and volunteer days
• Wellness initiatives and mindfulness-focused programs
• Flexible and balanced work culture supporting sustainable performance