Marketing & Events Associate in Columbia, South Carolina at EDENS

This position provides leadership to events and marketing across the Mid-Atlantic and Northeast Regions, with a focus on Mosaic District(VA), Cabin John Village(MD) and specific Northeast places. The role requires a proactive self-starter, who is highly organized and detail oriented and thrives in a fast-paced environment. This position sits in Washington, DC and reports to the Senior Director of Events and Experience Marketing.

Responsibilities:

Partner with the Senior Director of Events & Experience Marketing, Property Management, Development, Leasing and Brand & Culture teams to develop plans, manage and support the execution of on-site events, programming and marketing to help generate foot traffic, dwell time, revenue, leasing activity and other property-specific strategic objectives.

Event Management:

• Coordinate and oversee on-site execution of events at Mosaic District, Cabin John Village and specific Northeast properties.
• Source prospective events and create engagement opportunities working with retail partners, community groups, cultural institutions, and other third parties to create community-focused events, retailer-driven events and property-specific strategic programming.
• Identify and/or partner to expand existing relationships across multiple assets, including sponsorship of events or other on-brand revenue opportunities with such partners.

Marketing:

• Collaborate with the Brand & Culture team to develop and distribute communications, marketing materials, social media content, branding and public relations initiatives.
• Lead marketing efforts for Mosaic District, Cabin John Village and specific Northeast assets, including website updates, social media management and newsletter creation in partnership with Senior Director of Events and Experience Marketing and the Design Team.
• Create and maintain a strong presence across each property, building relationships with retailers and community partners. Serve as the primary point of contact for all marketing and event-related communications with retail partners.

Administrative & Reporting:

• Negotiate and execute event and partnership contracts, payments, collection of fees and insurance requirements.
• Maintain tracking and reporting of event and marketing metrics, production of debrief reports, and other administrative aspects of events and programming.

Qualifications

• Passion for retail real estate.
• Four-year degree preferred.
• Availability to work nights and weekends as needed.
• Able to take initiative, be flexible, adapt and perform well under pressure in a fast-paced environment.
• High level of organizational skills as demonstrated by ability to keep self and others organized.
• Analytical and research skills to be resourceful and find solutions.
• Proficiency in all key Microsoft Office applications – specifically Outlook, PowerPoint, Word, Excel, Gain.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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