Senior Product Marketing Manager in Austin, Texas at Gotransverse LLC

About Gotransverse LLC

Gotransverse has been named a winner on Built In Austin’s 2026 Best Places to Work list. Check us out among Austin’s Best Places to Work, Best Midsize Companies, and Best Paying Companies.

Gotransverse is more than just a company—we’re a team driven by innovation, creativity, and a shared passion for delivering world-class billing and revenue solutions. Our culture thrives on collaboration, diverse perspectives, and a relentless focus on pushing boundaries to achieve excellence.

Our headquarters is located in the heart of Austin, TX—one of the most dynamic and vibrant cities in the U.S. Known for its booming tech scene, Austin offers an exciting mix of top-tier technology companies, live music, festivals like SXSW and ACL, and unique local experiences.

We’re not just looking for talent—we’re seeking thinkers, problem-solvers, and individuals who bring fresh ideas to the table. At Gotransverse, we value people who aren’t afraid to challenge the status quo and who thrive in a fast-paced, dynamic environment. We believe in balancing hard work with a great sense of humor and camaraderie because life’s too short not to enjoy the work you do and the people you do it with.

Why Work With Us?

We believe in supporting our employees with a rewarding work environment and meaningful benefits. Here are just a few ways we invest in your growth, well-being, and success:

Professional Development - Grow your skills through workshops, training programs, and opportunities for advancement.Health & Wellness - Comprehensive health benefits to support your physical and mental well-bing.Work-Life Balance - Flexible work hours and remote work options to help you balance your career and personal life. GT's Hybrid Work Model - Gotransverse is excited to offer a hybrid model to their employees with the expectation of workin in our Downtown Austin office 2-3 days a week, depending on the role. This flexible hybrid approach gives team members the best of both worlds: focus time along with in-person collaboration that fosters trust and unlocks creativity.

Position Overview

The Senior Product Marketing Manager leads cross-functional go-to-market strategy, product positioning, enterprise messaging, launch execution, partner marketing, and sales enablement for the Gotransverse monetization platform.

Reporting to the Vice President of Marketing, this role operates at the intersection of Product, Sales, Partnerships, Customer Success, and Executive Leadership. The Senior Product Marketing Manager translates complex enterprise billing, usage, mediation, and revenue management capabilities into compelling market narratives and customer value propositions.

This position is based in Austin, Texas, and follows a hybrid schedule requiring employees to work from the office two to three days per week.

The Senior Product Marketing Manager is responsible for developing the strategic frameworks, messaging systems, enablement resources, and market-facing content that support product adoption, competitive differentiation, partner alignment, and revenue growth.

Core Resposibilities

Strategic Product Marketing and GTM Leadership

Lead end-to-end go-to-market strategy for major platform initiatives, including GT-M Mediation, GT-RM Revenue Manager, vertical solutions, and enterprise monetization capabilitiesDevelop launch strategies, market narratives, value propositions, target personas, and supporting sales materialsCoordinate launch planning and execution across Product, Sales, Partnerships, Customer Success, and Executive LeadershipTranslate product capabilities, technical requirements, and roadmap priorities into clear customer and market valueEstablish launch objectives, deliverables, timelines, ownership, readiness requirements, and post-launch follow-upAlign product strategy with customer needs, market opportunities, competitive conditions, and company growth priorities

Positioning, Messaging, and Narrative Development

Develop and maintain positioning and messaging frameworks across products, solutions, industries, buyer personas, and partner initiativesCreate differentiated narratives for enterprise stakeholders, including Finance, Revenue Operations, Product, Billing Operations, and ITTranslate technically complex monetization, billing, usage, mediation, and revenue management concepts into clear business outcomesEnsure consistency across website content, product materials, sales presentations, partner communications, campaigns, and executive messagingBuild scalable messaging systems that support product launches, vertical expansion, competitive positioning, and sales conversationsMaintain a centralized source of truth for approved product messaging, terminology, value propositions, proof points, and customer outcomes

Product Launch Management

Lead the planning and execution of new product, feature, integration, and solution launchesDevelop launch briefs, messaging guides, internal communications, sales enablement materials, product content, and executive presentationsDefine target audiences, buyer challenges, use cases, differentiators, proof points, and expected business outcomesCoordinate launch readiness across Product, Sales, Partnerships, Customer Success, and company leadershipEnsure internal teams understand what is launching, why it matters, who it serves, and how it should be positionedEvaluate launch performance and incorporate feedback into future product marketing programs

Customer and Market Intelligence

Develop a deep understanding of customer needs, buying behavior, operational challenges, and enterprise monetization requirementsConduct customer, prospect, sales, and stakeholder interviews to inform messaging, positioning, product strategy, and enablementIdentify emerging market needs, use cases, objections, and adoption barriersTranslate customer insights into actionable recommendations for Product, Sales, Partnerships, and LeadershipDevelop buyer personas and buying committee frameworks for Finance, Revenue Operations, Product, IT, Procurement, and executive stakeholdersMaintain current knowledge of enterprise billing, usage-based pricing, mediation, revenue recognition, and monetization trends

Competitive Intelligence and Positioning

Develop and maintain competitive positioning across enterprise billing, subscription management, usage-based monetization, mediation, and revenue management providersCreate battlecards, competitive briefs, objection-handling guides, comparison materials, and sales talking pointsIdentify competitive strengths, weaknesses, market gaps, and differentiation opportunitiesEquip Sales and Partnerships teams to position Gotransverse effectively against subscription-first, lightweight billing, and legacy enterprise platformsSupport competitive opportunities, requests for proposals, executive presentations, and strategic sales pursuitsPartner with Product and Sales leadership to refine competitive strategy based on market feedback

Sales Enablement

Develop sales enablement materials that help teams communicate Gotransverse value clearly and consistentlyCreate pitch decks, solution briefs, battlecards, discovery guides, objection-handling resources, demo narratives, one-pagers, and executive presentationsDevelop persona-based messaging for CFOs, Revenue Operations leaders, Product leaders, Billing Operations teams, and enterprise architectsPartner with Sales leadership to identify knowledge gaps and improve product, industry, and competitive readinessSupport sales training, product education, launch briefings, and opportunity-specific messagingEnsure enablement materials reflect current product capabilities, approved positioning, customer evidence, and company strategy

Partner and Ecosystem Marketing

Lead product marketing strategy for strategic ecosystem partners, including ServiceNow, Avalara, AWS, and other technology and consulting partnersDevelop joint value propositions, solution narratives, co-branded materials, integration messaging, and partner enablement resourcesSupport partner launches, co-selling initiatives, marketplace opportunities, and joint customer conversationsAlign partner positioning with broader product, industry, and go-to-market strategiesDevelop materials that help partners identify, qualify, position, and pursue Gotransverse opportunitiesCollaborate with Partnerships and Sales teams on partner presentations, opportunity support, training, and strategic account initiativesEnsure partner-facing content accurately reflects Gotransverse capabilities, differentiation, ideal customer profiles, and enterprise value

Website and Digital Product Strategy

Lead product page strategy, website messaging, solution architecture, and digital customer journeysDevelop scalable website structures supporting product education, industry solutions, partner integrations, and enterprise use casesEnsure website content clearly communicates Gotransverse positioning, differentiation, customer value, and platform capabilitiesApply SEO, answer engine optimization, and generative engine optimization principles to product and solution contentPartner with internal and external teams on website enhancements, integration pages, resource centers, and product education experiencesEvaluate website performance and user behavior to improve content clarity, discoverability, engagement, and conversion pathways

Content Strategy and Editorial Leadership

Lead content strategy for product marketing, thought leadership, customer education, partner initiatives, and sales enablementDevelop and oversee blogs, solution briefs, case studies, white papers, newsletters, presentations, product pages, and executive communicationsMaintain quality, consistency, accuracy, and brand alignment across customer-facing contentEstablish editorial standards, messaging guidelines, approval processes, and content governance practicesTurn product knowledge, customer outcomes, and market insights into compelling content for enterprise audiencesDevelop scalable approaches for repurposing core narratives across web, sales, partner, executive, and social channels

Customer Evidence and Case Studies

Identify customer success stories that demonstrate Gotransverse value across industries and use casesLead customer interviews and develop case studies, testimonials, proof points, and outcome-based narrativesPartner with Customer Success, Sales, and Product teams to validate customer outcomes and secure approvalsBuild a library of customer evidence supporting product positioning, competitive differentiation, partner initiatives, and sales opportunitiesIncorporate customer outcomes into product launches, website content, sales materials, presentations, and executive communications

Executive Communications

Develop presentations, strategic narratives, product updates, launch communications, and market-facing materials for executive leadershipProvide clear recommendations on product positioning, competitive strategy, launch priorities, and market opportunitiesSupport executive participation in customer meetings, partner presentations, company events, and strategic sales opportunitiesTranslate complex product and market information into concise, decision-ready communicationsMaintain alignment between executive messaging, product strategy, sales positioning, and customer-facing narratives

Cross-Functional Leadership

Serve as a strategic liaison across Marketing, Product, Sales, Partnerships, Customer Success, Revenue Operations, and Executive LeadershipLead cross-functional initiatives requiring coordinated messaging, launch planning, enablement, and market executionEstablish clear ownership, timelines, deliverables, and communication practices across product marketing programsMentor and guide contributors supporting product launches, messaging development, partner initiatives, and content creationBuild scalable playbooks, templates, governance structures, and frameworks that improve organizational consistency and readinessRepresent the customer, buyer, and market perspective in strategic planning and product discussions

Areas of Expertise

Enterprise Product MarketingGo-to-Market StrategyProduct Launch ManagementProduct Positioning and MessagingEnterprise MonetizationUsage-Based BillingMediation and Revenue ManagementBuyer Persona DevelopmentCustomer and Market IntelligenceCompetitive IntelligenceSales EnablementPartner and Ecosystem MarketingWebsite and Digital Product StrategyContent Strategy and Editorial LeadershipCustomer Evidence and Case StudiesExecutive CommunicationsCross-Functional Program LeadershipEnterprise SaaS Positioning

Preferred Experience and Qualifications

Significant experience in product marketing, preferably within enterprise SaaS, billing, fintech, financial technology, revenue management, or complex business platformsDemonstrated experience leading product launches and cross-functional go-to-market initiativesStrong background in positioning technically complex products for business and executive audiencesExperience developing messaging for multiple buyer personas and members of enterprise buying committeesProven ability to create sales enablement materials, competitive positioning, product content, and executive presentationsExperience supporting strategic technology partnerships, integrations, and joint go-to-market initiativesStrong understanding of enterprise software buying processes and complex sales environmentsExceptional writing, presentation, storytelling, and stakeholder management skillsAbility to work across technical, commercial, creative, and executive teamsStrong organizational judgment and the ability to manage multiple strategic initiatives simultaneouslyAbility to work from the Austin office two to three days per week

Relevant Platforms and Technologies

HubSpotSalesforceServiceNowGoogle AnalyticsCanvaMonday.comLinkedInBusinessWireAI-assisted research, content, and productivity platforms