Gift Card Sales Manager at Basecamp – Calgary, Alberta
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About This Position
Gift Card Sales Manager
Basecamp Resorts Ltd. Calgary or Canmore, AB
About Basecamp Resorts & Everwild
Basecamp is a rapidly growing chain of boutique hotels based in Canmore, Banff, Lake Louise & Kananaskis in Alberta and Revelstoke in British Columbia. We are an energetic team driven by our core values and providing our guests a home away from home.
Everwild Nordic Spa and Hotel aims to raise the bar in wellness hospitality, blending authentic tradition with fresh, evolving experiences. Everwild is redefining mountain hospitality.
Why Work for Us?
- Group health benefits plan (Dental, Vision, Paramedical, and more)
- Generous staff discounts at all our properties
- Family and friends discount at Basecamp properties
- Free access to the Everwild Nordic Spa
- Discounts on food & beverage at Rhythm & Howl
- Company paid staff events.
- Room for advancement in our growing company
- Be part of western Canada's fastest-growing hospitality brand
- A hands-on people focused Basecamp culture
Position Overview
As Gift Card Sales Manager, you will lead the growth of a high-impact revenue stream by developing and executing innovative, data-driven gift card strategies. Reporting to the Director of Sales, this role blends creativity, analytics, and commercial acumen to drive sales, enhance brand engagement, and maximize profitability across multiple properties. You will oversee all aspects of the gift card program, from pricing, promotions, and partnerships to sales channels and performance tracking, while collaborating to deliver compelling guest experiences and unlock new revenue opportunities.
Salary: $60k- $65k per year with the opportunity to earn in excess of $120k
Locations: Calgary or Canmore, AB
Key Responsibilities
Revenue Generation & Strategy
Standard: Develop and execute strategies to maximize gift card sales revenue and profitability
- Meet defined sales goals and contribute to overall revenue strategy
- Develop and implement gift card pricing, packaging, and promotional strategies
- Create and execute seasonal campaigns (holidays, spa packages, corporate incentives, special events)
- Identify new revenue opportunities including corporate partnerships and bulk sales
- Collaborate with the Marketing Department to drive targeted campaigns and promotions
- Analyze market trends, competitor offerings, and guest behavior to refine strategies
- Track and report on sales performance, revenue targets, and ROI on campaigns
Sales Channels & Product Management
Standard: Ensure all gift card products and sales channels are optimized, accurate, and aligned with brand standards
- Manage all gift card sales channels including online platforms, in-property sales, and third-party partnerships
- Ensure all platforms reflect accurate pricing, availability, and promotional messaging
- Oversee inventory of physical and digital gift cards and ensure availability across properties
- Maintain and enhance gift card product offerings to remain competitive and appealing
- Ensure brand consistency across all gift card designs, packaging, and messaging
- Work with internal systems (e.g., POS, WebRezPro, Mews) to ensure proper setup and functionality
- Coordinate with accountinh to ensure accurate tracking, reconciliation, and reporting of gift card sales
Guest Experience & Operational Support
Standard: Ensure a seamless and positive guest experience from purchase through redemption
- Monitor guest feedback related to gift card purchases and redemption experiences
- Address and resolve guest concerns in a timely and professional manner
- Collaborate with Guest Services, Spa, and Operations teams to ensure smooth redemption processes
- Provide guidance and training to front-line staff on gift card promotions and usage
- Ensure clear communication of terms, conditions, and redemption procedures
- Support operational teams during high-volume promotional periods
- Participate in meetings and provide updates on performance, challenges, and opportunities
Requirements
- Familiarity with gift card platforms and point-of-sale systems
- E-commerce / DTC experience
- Data driven mindset, with understanding of pricing strategies, budgeting, cost controls and reporting
- Experience in hotel, spa, retail, or hospitality sales essential
- Knowledge of CRM / automation / AI workflows is a bonus
Basecamp Resorts and Everwild is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.
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Job Location
Job Location
This job is located in the Calgary, Alberta, T2R 1M1, Canada region.