Marketing in Austin, Texas at Westlake Eye Specialists

Westlake Eye Specialists is a leading, physician-owned ophthalmology practice in Austin, Texas, known for exceptional patient care, advanced technology, and strong relationships with the local optometric and medical community. We are committed to delivering outstanding clinical outcomes while creating a seamless referral and patient experience.

Position Summary

The OD / Physician Liaison serves as the primary relationship-builder between Westlake Eye Specialists and referring optometrists and medical providers throughout the Austin and surrounding markets. This role focuses on strengthening existing referral relationships, developing new partnerships, and serving as a trusted clinical and operational resource for referring practices.

The ideal candidate is personable, organized, knowledgeable about eye care, and passionate about building long-term professional relationships.

Key Responsibilities

Build, maintain, and grow strong relationships with referring optometrists and medical practices

Conduct regular in-person visits to referring practices across the Austin area

Serve as the main point of contact for referral coordination, communication, and follow-up

Educate referring providers and staff on Westlake Eye Specialists’ physicians, services, technology, and clinical offerings

Support referral growth initiatives for cataract, glaucoma, refractive, and specialty eye care services

Coordinate educational events, lunches, CE opportunities, and practice meetings for referring providers

Communicate feedback from referring practices to leadership and clinical teams

Collaborate with marketing and leadership on outreach strategies and territory planning

Track referral activity, visits, and outcomes using CRM or internal system

Represent Westlake Eye Specialists professionally at community and industry events

Qualifications

Bachelor’s degree preferred (healthcare, business, or related field)

Experience in ophthalmology, optometry, medical sales, physician relations, or healthcare marketing strongly preferred

Strong understanding of optometric and ophthalmic referral relationships

Excellent interpersonal, communication, and presentation skills

Highly organized with strong follow-through and attention to detail

Comfortable working independently in the field and collaborating with internal teams

Valid driver’s license and ability to travel locally throughout the Austin area

Personal Attributes:

Professional, confident, and relationship-driven

Self-motivated with a strong sense of accountability

Approachable, friendly, and service-oriented

Able to build trust with physicians and clinical staff

Passionate about healthcare and patient outcomes

What We Offer:

Competitive compensation (base salary + performance incentives, if applicable)

Company Car

401K

Health, dental, and vision benefits

Paid time off and holidays

Supportive, physician-led culture with growth opportunities

Opportunity to represent a respected and growing ophthalmology practice in Austin