Marketing Director at Edutek, Ltd. – White Plains, New York

Edu Tek, a well-established IT Services and Software Development firm, is seeking a dynamic and driven Marketing professional to join our team. This role will play a key part in supporting and empowering our Sales team through strategic marketing initiatives, lead generation, and brand growth efforts. If you are energetic, motivated, and passionate about creating impact through marketing, we’d love to hear from you.

Role: Marketing Director

Location: White Plains, NY - Hybrid/Office Based

Company: Edu Tek Ltd – Mid-Sized IT Managed Services Provider (MSP)

Compensation: $90,000 - $115,000 base + performance bonus benefits, and hybrid flexibility in White Plains, NY.

About the Role

Edu Tek is looking for a strategic, hands-on Marketing Director to own and scale our marketing function. This role sits at the intersection of brand, awareness, and revenue generation, with clear accountability for pipeline contribution, marketing performance, and go-to-market execution.

You’ll be responsible for shaping our brand in a competitive MSP landscape, building predictable demand programs, and delivering clear reporting that connects marketing activity to business outcomes. This is a senior role with real influence—ideal for someone who enjoys both strategy and execution in a growth-focused B2B/technology environment.

Strategy & Leadership

Own the overall marketing strategy aligned to company growth goals and sales targets

Act as a senior partner to Sales and Leadership, translating business objectives into measurable marketing initiatives

Define ICPs, buyer personas, positioning, and messaging for core MSP services and solutions

Manage and develop internal marketing resources and external agencies/partners as needed

Brand & Awareness

Lead brand strategy, messaging, and visual identity to ensure consistency across all channels

Drive awareness programs including content marketing, PR, thought leadership, events, and partnerships

Oversee website strategy, SEO, and digital presence to support credibility and conversion

Position the company as a trusted IT partner for mid-market organizations

Demand Generation

Design, execute, and optimize multi-channel demand generation programs (digital, email, paid media, events, webinars, ABM, etc.)

Own campaign planning from concept through execution and optimization

Work closely with Sales to ensure lead quality, lifecycle alignment, and effective handoff processes

Build scalable programs that generate predictable pipeline and revenue impact

Reporting & Analytics

Define and track marketing KPIs including MQLs, pipeline contribution, CAC, ROI, and conversion rates

Deliver clear, actionable reporting to leadership that ties marketing performance to revenue outcomes

Continuously test, learn, and optimize campaigns based on data and insights

Own marketing systems and data hygiene (CRM, marketing automation, analytics tools)

Operational Excellence

Manage the marketing budget and allocate spend based on performance and priorities

Oversee vendor relationships, tools, and platforms

Ensure marketing processes are documented, repeatable, and scalable

What We’re Looking For

7 – 10+ years of B2B marketing experience, ideally within an MSP, IT Services, SaaS, or technology-driven environment

Proven experience owning demand generation and pipeline outcomes

Strong understanding of mid-market B2B buying cycles and sales alignment

Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, etc.)

Data-driven mindset with the ability to turn insights into action

Strategic thinker who’s equally comfortable rolling up their sleeves

Excellent communication and stakeholder management skills

Why Join Us?

Senior-level role with real ownership and visibility

Opportunity to shape and scale the marketing function

Collaborative leadership team focused on growth

Competitive compensation package including base salary, bonus, and benefits

Hybrid working model based in White Plains, NY

Benefits

Health, Dental & Vision Insurance (company-subsidized)

401(k) with company match

Company sponsored Life Insurance, STD & LTD Benefits

Generous PTO days plus holidays

Hybrid work model (White Plains office + remote flexibility)

Professional development budget (conferences, certifications, training)

Mileage & cell phone Reimbursement