Digital Media Assistant - Part-Time in Moorefield, West Virginia at Burke & Herbert Bank & Trust
Job Description
CLASSIFICATION: Non-exempt
REPORTS TO: Digital Marketing Specialist
DATE: November 2, 2026
JOB DESCRIPTION
Summary/Objective
Supports the Bank's marketing and communications efforts by helping coordinate digital content, scheduling social media activities, digital merchandising both inside the branch and exterior signage and assisting with the development of marketing materials. This role helps maintain a consistent brand presence across digital channels while supporting content creation, campaign execution, and supporting community engagement initiatives.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Assist with the planning, scheduling, and publishing of content across the Bank's social media and digital channels including interior and exterior digital signage.
- Help create and update digital marketing materials using established brand templates and guidelines.
- Assist with monitoring social media channels and identifying engagement opportunities.
- Support digital marketing initiatives by coordinating content requests and assisting with campaign execution across marketing, communications, retail, business lines and product teams.
- Maintain the Bank’s digital asset library, ensuring content is organized and accessible.
- Help track and compile basic social media and digital marketing performance metrics.
- Support community engagement and event promotion efforts through digital and social media channels.
Other Duties
- Help coordinate print marketing materials, signage, and promotional items.
- Assist with basic video capture and editing for social media and internal communications as needed.
- Participate in content planning sessions and marketing team meetings.
Skills/Abilities
- Strong written and verbal communication skills.
- Familiarity with social media platforms and social media best practices.
- Familiarity with social media management and scheduling platforms preferred.
- Understanding of content development, storytelling, and audience engagement for digital platforms preferred.
- Understanding basic social media, websites, and digital marketing metrics.
- Working knowledge of Canva, Adobe Creative Cloud, or similar content creation tools preferred.
- Basic photography, image editing, and social media content creation skills preferred.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Strong attention to detail, proofreading skills, and commitment to maintaining brand and content accuracy.
- Ability to collaborate effectively with colleagues across multiple departments.
- Eagerness to learn new technologies, marketing tools, and industry trends.
Supervisory Responsibility
This position does not have supervisory responsibilities.
Work Environment
This job operates in an office setting, the opportunity to telework is not available. This job routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Office environment with job duties conducted via telephone, face to face meetings, and on the computer.
Physical Demands
This position requires manual dexterity, the ability to lift files and equipment, and occasional bending, standing, or carrying multimedia gear.
Travel
Limited local travel may be required for events, or branch-related projects.
Education and Experience
- Associate’s degree in marketing, Communications, Digital Media, Public Relations, Business, or a related field preferred, or equivalent additional related experience.
- At least 2 years of relevant experience in marketing, communications, social media, content creation, digital media, or a related field preferred. Internships, academic projects, or comparable experience may be considered.
- Experience capturing or editing short-form social media video content is preferred but not required.
- Experience in financial services or a regulated industry is preferred.
Equal Employment Opportunity/M/F/disability/protected veteran status
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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