Marketing and Social Media Intern at CULLIGAN OF SAN ANTONIO – San Antonio, Texas

SUMMARY: The Marketing and Social Media Intern is responsible for the creation, execution, and maintaining of the company’s social media efforts with the guidance of the Marketing Supervisor. Key aspects of this role include crafting engaging content, assisting with the management of social media channels, and supporting campaigns as a means of enhancing our company brand. The duration of this internship will be from June to August, working part-time up to 30 hours per week. High-performing interns will be considered for a full-time role upon program completion.

DUTIES AND RESPONSIBILITIES:

• Support content creation across social media, email marketing, blog articles, and promotional materials.
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations.
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base.
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series.
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting.
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing.
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events.
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics.
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities.
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets.
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts.
• Help identify and pursue local partnership opportunities that align with Culligan's community presence.
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com.
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency.
• Maintain positive working relationships with management and employees across all locations.
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools.
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly.

SUPERVISORY RESPONSIBILITIES:

While this role does not carry direct supervisory responsibilities, the intern will take ownership of assigned projects, coordinate cross-functional input from sales and operations teams, and serve as an internal point of contact for content and campaign requests.

QUALIFICATIONS:

• Bachelor's degree in Business Marketing, Advertising, Communications, or a related field, or currently pursuing.
• Prior internship, coursework, or hands-on experience in social media management or digital marketing.
• Demonstrated ability to create content across multiple formats (graphic, written, and video).
• Familiarity with social media analytics and basic performance reporting.
• Experience with or willingness to learn marketing project management workflows.
• Basic photography or videography skills a plus.
• Familiarity with AI-powered marketing or creative tools is a plus; eagerness to learn and apply them is required.
• The ideal candidate will have written communication skills, a self-starter mentality, attention to Detail, adaptability, collaborative spirit, creative thinking, organizational skills, tech-forward mindset, curiosity & willingness to learn, professionalism and reliability.
• Platform Experience:

1. Proficiency Preferred: Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Canva, Meta Business Suite (Facebook & Instagram Ads Manager), Google Analytics / GA4.
2. Familiarity a Plus: Project Management Tools (Monday.com), Salesforce, Google Ads & Google Business Profile, Email marketing platforms (Mailchimp or similar), Social media scheduling tools, TikTok / YouTube content creation, Microsoft Office & Google Workspace.

COMPETENCIES:

• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Written & Oral Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Occasionally required to stand, walk, sit, utilize hand and finger dexterity, and talk or hear.
• While performing the duties of this job, the noise level in the work environment is usually quiet to moderate.
• The employee must occasionally lift and /or move up to or more than 50 lbs pounds.
• Specific vision abilities required by this job include: Close vision; Distance vision; Depth perception and ability to adjust focus.
• Additional remarks regarding work environment: Able to work in close proximity to others.