VP, Demand Generation in United States Embassy at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Demand Generation based in the United States.
This executive role is responsible for building and scaling the demand engine that drives enterprise growth. You will define and execute full-funnel strategies that generate qualified pipeline and accelerate revenue across multiple market segments. The position combines strategic leadership with hands-on execution, overseeing teams, budgets, technologies, and performance programs. You will partner closely with Sales, Revenue Operations, Product Marketing, and executive leadership to optimize the customer journey. The role offers the opportunity to shape modern demand generation through data, AI-powered tools, and innovative go-to-market approaches. You will play a critical role in helping a fast-growing technology organization expand its market presence and achieve ambitious growth goals.
As the VP, Demand Generation, you will own the strategy, execution, and optimization of demand generation initiatives designed to drive measurable business growth. You will lead a high-performing team, develop scalable marketing programs, and establish strong alignment across go-to-market functions to maximize pipeline impact.
- Define and execute a comprehensive demand generation strategy across all funnel stages, including account-based marketing, paid channels, content syndication, email, partnerships, search marketing, and AI-driven optimization initiatives.
- Lead, mentor, and develop a team of demand generation professionals, providing strategic direction, coaching, and support to help achieve ambitious growth targets.
- Partner closely with Sales, Revenue Operations, and SDR/BDR teams to align priorities, improve lead quality, strengthen feedback loops, and increase pipeline conversion.
- Collaborate with Marketing Communications, Events, Product Marketing, and Marketing Operations teams to ensure cohesive campaigns, messaging, resources, and performance measurement.
- Drive the adoption and scaling of AI-powered demand generation tools and workflows to improve campaign efficiency, personalization, automation, and buyer engagement.
- Manage and optimize significant marketing investments, partnering with Finance to develop budgets, forecast performance, and maximize return on spend.
- Deliver executive-level reporting, forecasts, and insights on pipeline performance, channel effectiveness, and growth opportunities.
- Continuously evaluate new acquisition strategies, technologies, and market opportunities to improve demand generation outcomes.
The ideal candidate is a strategic and data-driven marketing leader with extensive experience building demand generation programs in high-growth B2B technology environments. You should have a proven ability to scale teams, optimize marketing operations, and create predictable revenue impact.
- 15+ years of experience in B2B technology demand generation, including 8+ years leading and developing marketing teams.
- Experience operating in hyper-growth organizations, ideally through scaling phases from approximately $250M to $1B+ ARR.
- Proven expertise designing and executing enterprise and commercial demand generation strategies across multiple channels and geographies.
- Strong leadership skills with experience recruiting, mentoring, and developing high-performing teams.
- Demonstrated experience managing and optimizing multi-million-dollar marketing budgets.
- Deep understanding of modern marketing technology ecosystems and AI-powered tools used to improve pipeline generation and campaign performance.
- Strong analytical capabilities with experience using platforms such as Salesforce, Tableau, Google Sheets, Excel, and AI tools to evaluate pipeline health, velocity, attribution, and channel effectiveness.
- Ability to partner effectively with Sales leadership and influence revenue strategy through customer journey insights and data-driven recommendations.
- Experience testing new acquisition programs, improving conversion rates, and building scalable marketing processes.
- Excellent communication, strategic thinking, and cross-functional collaboration skills.
- Competitive executive-level compensation package.
- Remote work flexibility with a distributed work environment.
- Opportunity to lead a high-impact function within a rapidly growing technology organization.
- Leadership visibility and the ability to influence company-wide growth strategy.
- Collaborative culture focused on innovation, ownership, and continuous improvement.
- Access to modern marketing technologies, including AI-powered tools and platforms.
- Opportunities for professional growth while building and scaling a world-class demand generation organization.
- Employee-focused culture centered on customer impact, teamwork, resilience, and innovation.