Marketing Brand Manager in Jacksonville, Florida at Campers Inn RV

Campers Inn RV is looking for a Brand Manager to own campaign strategy across our 50+ dealership network. This role builds and manages the campaign calendar, sets messaging and positioning, and partners directly with Sales, Performance, Creative, Lifecycle, and Events to drive results.

At Campers Inn RV, we’re more than a dealership—we’re a team driven by purpose, innovation, and a commitment to helping people enjoy the RV lifestyle and find their AWAY. Our vision is to be the RVer’s Trusted Resource for our employees, customers, and partners, and to lead the industry through forward-thinking ideas and positive change. As we continue to expand across the country and prepare for global growth, we’re proud to offer meaningful career paths, strong development opportunities, and the chance to make a real impact in the communities we serve.

Founded in 1966 by Art and Fran Hirsch, Campers Inn RV has grown into the Nation’s Largest Family-Operated RV Dealership, with nearly 50 locations in over 20 states. Our family-focused roots still guide us today treating every employee and customer with fairness, respect, and genuine care. We believe in living our core values of Integrity, Teamwork, Continuous Improvement, and Sustainability in everything we do.

Our dedication to excellence has earned us national recognition. Since 2010, we’ve been named a Top 50 RV Dealership in the U.S. every year and were recently honored by RVBusiness as one of the Top 5 Blue Ribbon RV Dealerships in the industry.

Join Campers Inn RV and be part of a company where your career can grow, your contributions are valued, and your work truly makes a difference.

• Hybrid schedule based out of our Jacksonville, FL headquarters
• A seat at the marketing strategy table with direct partnership across Sales, Performance, Creative, Lifecycle, and Operations
• Ongoing career development opportunities: specialized job training, certifications, and professional development, and assistance in continuing education
• Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including:
  • Major Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance (Basic, Supplemental, Spouse, and Child available)
  • Employee Assistance Program (EAP)
  • Paid Time Off
• Qualified retirement plan (401k) with Employer Match
• Fair and competitive compensation

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Owns the 90-day rolling campaign calendar, tied to inventory, sales goals, seasonal moments, and event strategy
• Develops messaging, offers, and positioning, and eliminates conflicting promotions across the 50+ store network
• Partners bi-weekly with National Sales Directors
• Provides cross-functional direction to Performance, Creative, Lifecycle, and Events on campaign execution
• Owns end-to-end campaign success, including brief, execution, and measurable result
• Uses campaign and channel data to adjust strategy, messaging, spend, and creative direction
• Translates brand research into actionable campaign plans
• Uses AI tools to research competitors, identify best practices, and pattern-spot across markets
• Holds shared accountability for sales goals, cost per sale, expense ratio, and same-store market share

Education:

• Bachelor’s degree in marketing, business, communications, or related field preferred

Experience:

• 5+ years in marketing strategy or brand management
• Proven end-to-end campaign ownership, from inventory insight to creative direction to performance review
• Demonstrated history of using campaign and channel data to adjust strategy, messaging, spend, and creative, with results to show for it
• Experience carrying shared sales goals or revenue accountability
• Demonstrated use of AI tools for research, competitive analysis, and identifying best practices
• Retail, automotive, RV, marine, or other inventory-driven category experience preferred

Abilities:

• Demonstrated excellent oral and written communication skills, along with excellent interpersonal skills
• Ability to drive direction with confidence and operate with discipline and follow-through
• Ability to translate data into clear strategic decisions and adjust course based on results
• Ability to influence cross-functional partners without direct authority
• Ability to multitask in a fast-paced environment
• Reliable and strong work ethic
• Commitment to superior customer service
• Ability to work independently as well as on a team
• Knowledge or ability to learn company computer systems and applications, including marketing analytics and AI tooling
• Ability to work flexible hours as required, which may include evenings and weekends

Camper’s Inn RV is proud to be an Equal Opportunity Employer and Drug Free workplace. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Camper’s Inn RV makes hiring decisions based solely on qualifications, merit, and business needs at the time.