Digital Strategy Consultant / Business Analyst / Journey Expert in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Strategy Consultant / Business Analyst / Journey Expert in the United States.

This role serves as the critical link between business strategy, customer experience design, and technical execution within enterprise Adobe Experience Platform programs. You will translate business objectives into structured digital journeys, measurable use cases, and implementation-ready requirements that guide activation across Adobe-powered ecosystems. Working closely with marketing, product, data, and engineering teams, you will ensure that every customer journey is clearly defined, data-informed, and aligned with platform capabilities. The position requires a strong mix of strategic thinking and hands-on analytical execution, with a focus on shaping scalable and personalized experiences. You will also play a key role in defining success metrics, measurement frameworks, and segmentation logic that drive decision-making. This is a highly collaborative role where clarity, structure, and communication directly influence the success of digital transformation initiatives.

• Translate business objectives into structured customer journey maps, epics, and actionable digital use cases across B2C and B2B lifecycle programs.
• Define KPIs, measurement frameworks, and success criteria to evaluate performance and guide strategic decisions.
• Develop detailed business requirements, user stories, workflows, and acceptance criteria for Adobe Experience Platform solutions (AEP, RTCDP, AJO, CJA).
• Document segmentation logic, audience structures, messaging triggers, and data dependencies to support activation strategies.
• Partner with stakeholders to identify opportunity areas, prioritize use cases, and align business goals with technical capabilities.
• Create measurement and reporting requirements aligned with analytics platforms such as Adobe Analytics and Customer Journey Analytics.
• Collaborate with data, engineering, and architecture teams to validate feasibility and ensure alignment across delivery streams.
• Facilitate workshops, discovery sessions, and journey design discussions with cross-functional teams and clients.
• Support backlog refinement and ensure clear, structured user stories for Agile delivery teams.
• Ensure consistency and alignment across journey design, execution, and performance tracking.

• Experience in digital strategy, business analysis, journey design, or similar roles within enterprise or consulting environments.
• Working knowledge of Adobe Experience Platform, including RTCDP, AJO, and CJA.
• Familiarity with adjacent Adobe tools such as AEM Assets, Marketo, or Workfront is a plus.
• Strong understanding of customer journey mapping, lifecycle marketing, and personalization strategies.
• Ability to translate business goals into structured technical requirements, use cases, and journey frameworks.
• Experience working with data concepts such as segmentation logic, identity models, event data, and behavioral signals.
• Strong analytical skills with the ability to define KPIs, measurement plans, and reporting frameworks.
• Excellent communication and storytelling abilities, with the capacity to simplify complex concepts for diverse audiences.
• Proven experience facilitating workshops and collaborating with cross-functional stakeholders in Agile environments.
• Strong organizational skills with the ability to drive alignment across multiple teams and priorities.

• Competitive salary range of $110,000 – $150,000 annually, depending on experience and qualifications.
• Comprehensive medical, dental, and vision insurance coverage.
• Life insurance and disability benefits.
• Paid time off and company holidays.
• 401(k) retirement savings plan.
• Opportunity to work on large-scale Adobe Experience Cloud transformation and customer experience programs.
• Exposure to enterprise clients across industries such as retail, healthcare, and manufacturing.
• Collaborative environment focused on innovation, strategy, and digital transformation at scale.