Digital Marketing and Communications Manager in Irving, Texas at The Las Colinas Association

Key Responsibilities

Digital Marketing & Social Media

• Develop and execute content strategies across social media platforms.
• Create and publish engaging digital content including graphics, videos, reels and campaigns.
• Manage social media calendars, community engagement and performance reporting.
• Monitor comments, reviews, direct messages and online conversations.
• Coordinate paid social media advertising campaigns and promotional initiatives.
• Maintain brand consistency across all digital channels.

Content Creation & Communications

• Write, edit and publish website content, blogs, newsletters and community updates.
• Assist with the development and execution of marketing campaigns and member communications.
• Produce and manage recurring publications and digital content initiatives.
• Develop editorial calendars and creative concepts that support organizational goals.
• Help coordinate photography, videography and storytelling efforts for events and programs.

Website & Digital Platform Management

• Maintain website content, landing pages, registration forms and digital resources.
• Manage and optimize various digital marketing platforms and tools.
• Update online community resources, event information and member-facing content.
• Assist with website troubleshooting, integrations and user experience improvements.

Graphic Design & Creative Services

• Design marketing collateral, promotional materials, presentations and event signage.
• Create digital assets for websites, newsletters, social media and community initiatives.
• Support brand standards through the development and maintenance of creative materials.

Event Marketing & Community Engagement

• Execute marketing support for community events, campaigns and special initiatives.
• Create promotional materials, attendee communications and event webpages.
• On occasion, capture and produce event photography and video content.
• Represent the Las Colinas Association at community events and partner activations.

Project Management & Operations

• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
• Coordinate with vendors, volunteers, sponsors and community partners.
• Maintain organized digital assets, marketing materials and project documentation.
• Assist with departmental planning, reporting and operational support.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Journalism, Business or a related field.
• Minimum of 2–3 years of professional experience in digital marketing, communications, content creation or a related field.
• Proven track record of managing digital marketing campaigns and social media platforms.
• Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite.
• Exceptional writing, editing and communication skills.
• Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
• Experience creating content across various digital channels, including websites, email marketing and social media.
• Experience with website content management systems and email marketing platforms.
• Ability to work independently while collaborating effectively within a team environment.

Preferred

• Experience with photography, videography and video editing.
• Experience with paid social media advertising and analytics reporting.
• Familiarity with community-based marketing, event promotion or nonprofit organizations.
• Experience managing multiple digital platforms and marketing technologies.

What We're Looking For

We're looking for someone who brings energy, initiative and fresh ideas to the table. The successful candidate is a proactive problem-solver who takes ownership of projects, pays close attention to detail and enjoys finding creative ways to connect with audiences. Most importantly, they are excited about contributing to the continued growth, engagement and success of the Las Colinas community.

About the Las Colinas Association

The Las Colinas Association serves as the steward of Las Colinas, one of the nation's first master-planned communities. Through architectural control, community engagement, beautification, communications, events and public safety initiatives, the Association works to protect and enhance the quality of life for residents, businesses and property owners throughout Las Colinas.