Market Research Analyst - Mission, KS in Mission, Kansas at Mercury Broadband
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Job Description
Market Research Analyst
Location: Mission, KS
Schedule: Full-time
Job Description
Market Research Analysts for Mission, KS location. Provide market research, economic analysis, competitive analysis, market analysis, trending analysis, attribution modeling, channel and ROI analysis, market expansion studies and perform customer analysis for wireless and fiber network performance and expansion opportunities. Gather and analyze statistical data using modern and traditional methods. Interpret data, formulate reports and make recommendations. Perform on-going market analysis across markets to monitor and evaluate business trends, marketing and sales KPIs, and overall business results. Track local competitors and recommend adjustments to products, pricing and promotions as needed to respond to any competitive threats. Conduct customer surveys and research on an on-going basis. Perform pricing analysis to evaluate current pricing and recommend optimum price levels for driving demand. Monitor market trends across industry and local service center areas to identify opportunities or threats. Review campaigns and free trial conversion optimization efforts. Technical environment: GIS, R, Python, Tableau, Power BI, SQL query, time-series models, data visualization, regression modeling, pivot tables, data mining, forecasting modeling, cohort analysis, churn analysis, machine learning, predictive modeling, sentimental analysis, qualitative modeling/analysis.
Required Skills:
*Master’s degree in Computer Science, Analytics, Market Research or related field required. Skills Required (could be gained through experience or education): data/statistical/economic analysis, GIS, R, Python, Tableau, Power BI, SQL query, time-series models, data visualization, regression modeling, pivot tables, forecasting modeling, cohort analysis, churn analysis, data mining, qualitative modeling. (*Bachelor’s degree in Computer Science, Analytics, Market Research or related field plus two years of experience in market research also acceptable).