Vice President of Marketing & Growth in Florissant, Missouri at AB Spectrum

Lead the Growth Behind Our Mission

At AB Spectrum, we believe every child deserves the opportunity to learn, grow, and thrive through meaningful, play-based experiences.

As the only provider of ReggioABA™ in the region, we've reimagined early intervention by blending the science of Applied Behavior Analysis (ABA) with the child-led principles of Reggio Emilia. Our innovative approach, collaborative culture, and commitment to excellence have earned us recognition as a Top Workplace by the St. Louis Post-Dispatch.

Now we're looking for an ambitious, creative, and results-driven Vice President of Marketing & Growth to lead our next chapter.

If you're energized by building brands, driving measurable growth, and creating marketing strategies that truly make a difference, we'd love to meet you!!

Why This Role Matters

This isn't a traditional marketing position.

You'll serve as the executive leader responsible for expanding AB Spectrum's impact by increasing community awareness, strengthening referral partnerships, growing client enrollment, and building a best-in-class marketing and communications strategy.

Every campaign you launch and every partnership you build helps more children and families access life-changing services.

What You'll Do

• Develop and execute strategic marketing and growth initiatives.
• Drive census growth, referral growth, and brand awareness across multiple clinic locations.
• Forecast enrollment and support expansion into new markets.
• Establish KPIs and measure marketing performance through data and analytics.

• Champion and protect the AB Spectrum and ReggioABA™ brands.
• Oversee public relations, executive communications, and media outreach.
• Ensure consistent messaging across all digital and print platforms.

• Lead SEO, website optimization, Google Ads, social media, email marketing, and lead generation strategies.
• Improve conversion rates from inquiry to enrollment.
• Evaluate emerging marketing technologies and automation tools.

• Strengthen relationships with physicians, schools, hospitals, universities, and community organizations.
• Develop referral growth strategies and community outreach initiatives.
• Coordinate grand openings, networking events, and community engagement opportunities.

You'll build and mentor a collaborative marketing department while managing:

• Marketing & Communications
• Social Media & Content
• Community Outreach
• Creative Partners
• Website & SEO Vendors
• Photographers & Videographers

Your impact will be measured by meaningful business outcomes, including:

• Client Census Growth
• Referral Growth
• Assessment Volume
• Client Starts
• Marketing ROI
• Lead Generation
• Conversion Rates
• Brand Awareness
• Successful New Clinic Launches
• Community Engagement

• 7+ years of progressive marketing leadership experience
• Proven success leading multi-channel marketing campaigns
• Strong expertise in digital marketing, SEO, paid advertising, and lead generation
• Experience managing teams, agencies, and creative partners
• Excellent communication, project management, and organizational skills
• Data-driven mindset with experience using analytics to drive decision-making
• Experience in healthcare, behavioral health, or another multi-location service organization preferred
• Experience with physician outreach, referral development, and community partnerships preferred
• Passion for innovation, growth, and mission-driven work

At AB Spectrum, you'll find more than a career—you'll find a team committed to making a lasting impact.

• Competitive salary: $80,000–$90,000
• Hybrid work flexibility
• Comprehensive medical, dental, and vision benefits
• 401(k)
• Generous paid time off and paid holidays
• Professional development opportunities
• Collaborative executive leadership team
• The opportunity to build and lead a growing department
• The chance to help shape one of the fastest-growing autism service organizations in the region

We're not just growing—we're innovating.

• 🏆 Recognized as a Top Workplace
• 🌱 The only provider of ReggioABA™ in the region
• 🔬 Launching IRB-approved clinical research to evaluate our innovative treatment model
• 📈 Expanding throughout the St. Louis region and beyond
• ❤️ A culture built on kindness, collaboration, and continuous improvement

If you're excited about building brands, creating meaningful connections, and driving measurable growth that changes lives, we'd love to hear from you.